Maxim Behar is a leading Public Relations expert, Founder, Chief Executive and Chairman of the Board of Directors of M3 Communications Group, Inc. – a leading company in the field of Public and Media relations in Bulgaria, part of Hill+Knowlton Strategies. He is also Honorary Consul General of Republic of Seychelles to Bulgaria.
In 2020 he was awarded The Best PR Professional in Europe by the global edition of the prominent International Media PRWeek.
Maxim was President of ICCO (International Communications Consultancy Organization) – the largest and most influential global organization of Public Relations professionals and practitioners until the end of 2017. For his remarkable mandate as ICCO President and entire work leading thousands of international PR projects, he is the first East European inducted in the Global PR Hall of Fame in London.
In 2016 Behar was appointed to the Advisory Board of the first Museum of Public Relations – in New York and became the first Bulgarian ever included in the prominent annual Global Power Book of the renowned British weekly PR Week. Same year African Public Relations Association appointed Mr. Behar as Ambassador for Europe and Honorary Fellow of the Association.
Maxim is also a practitioner and a believer in the idea of a more ethical world. He serves on the Board of several organizations including Junior Achievement Bulgaria (2001 – 2012). Before that, he served as Chairman of the Board of the Bulgarian Association of PR agencies (2009-2011) and is now a Member of the Board.