President and Managing Director; Rada Research & Public Relations Co.
Loula Zaklama is the President and Managing Director of Rada Research & Public Relations Co. in Egypt. She is a public relations and marketing expert with 50 years experience in communication. Her special expertise lies in designing marketing and communication strategies for local and multinational companies in Egypt, such as IBM, Chrysler, Procter & Gamble, Cadbury, Avon, Orange, La Farge, TAQA, Visa card and Accor Hotels. Zaklama is a communication consultant and strategic planner to various government entities, such as General Authority for Investment and Free Zones, Ministry of Tourism, Ministry of International Cooperation, Ministry of Communication and Information Technology. She has also held several international and local positions, among which are President of Africa Public Relations Associations, President for International Public Relations Associations (IPRA), and Board member of British Egyptian Business Association, Canada Egypt Business Council, Egypt International Economic Forum, Barclay Egypt Bank, American Chamber of Commerce Egypt and Gallup International.