Director of Product Marketing at Business Wire
Serena Ehrlich is the Director of Product Marketing at Business Wire. Over the last 25 years, she has worked to provide guidance on investor relations, public relations and overall consumer behavior trends. Ehrlich started her career in advertising where she developed an understanding of branding from a large-scale perspective, but she credits her 20+ years in the newswire industry for placing her at the forefront of the technical, sociological and influential revolution changing the face of today’s customer communications. She has designed and implemented successful local, national and international social, mobile and traditional marketing campaigns for brands including Kraft, Kohls, Avon, Mattel, Mogreet and more.