The WCFA invites communications professionals, PR consultants, marketers, and business leaders to a free online masterclass titled “The Entrepreneurial Mindset: How PR Can Drive Sales”, taking place on:

Date: Wednesday, July 16, 2025
Time: 3:00 PM CET
Zoom Link: https://zoom.us/j/6252668357
✅ Register now here!

The session will be led by Mike Southon, best-selling author, international keynote speaker, and Editor-in-Chief of WCFA. As co-author of the widely acclaimed book The Beermat Entrepreneur, Mike brings decades of experience helping organizations and individuals master simple, ethical sales techniques that drive measurable business results.

This masterclass will explore how PR can directly support client sales, offering proven tools and insights for turning media success into revenue. Topics include:

• Helping clients make their first sale
• Crafting a 15-second sales message
• Turning media hits and awards into sales tools
• Coaching clients who are “afraid of selling”
• Leveraging referrals to drive growth
• Using sponsored content to monetize PR and boost results

Participants will also gain access to Mike’s practical Beermat Sales methodology – a trusted framework for building confidence, clarity, and commercial impact through communications.

About the Speaker
Mike Southon is a globally recognized entrepreneur mentor and professional speaker. As co-author of The Beermat Entrepreneur, he has supported thousands of startups and scale-ups with strategies to grow ethically and sustainably. He has written for the Financial Times, delivered over 2,500 keynote speeches worldwide, and worked with companies including Google, Microsoft, Rolls-Royce, IBM, and Goldman Sachs.

At WCFA, Mike brings his entrepreneurial mindset to the global communications community, encouraging professionals to see PR not only as a reputation driver but also as a strategic sales enabler.

Don’t miss this opportunity to learn how to connect communication success with commercial value.