Best Public Relations Campaign
This award recognizes outstanding achievement in developing and implementing a public relations campaign. Tasks, developments, strategies, ideas, implementation, and results will be important to be mentioned as the main points of the overall application.
Best Marketing Communications Campaign
This award recognizes an outstanding marketing communications campaign that clearly demonstrates an integrated approach with integrated paid, earned, shared, or owned (PESO) media elements. Tasks, developments, strategies, ideas, implementation, and results will be important to be mentioned as the main points of the overall application.
Best Social Media Campaign
This award recognizes an outstanding campaign on social media platforms such as TikTok, Instagram, Facebook, or LinkedIn. The campaign should demonstrate exceptional results in increasing followers, likes, comments, engagement rates, and enhancing the brand's identity and sales.
Best Digital Campaign
This award recognizes an exceptional digital marketing campaign that leverages a variety of online channels, including social media, email marketing, search engine marketing (SEM), display advertising, and more. The campaign should showcase significant achievements in driving engagement, website traffic, conversions, and overall brand growth.
Global Communication Campaign
This award is presented to a campaign led from one country but implemented in 10 or more markets around the world.
Inclusive Marketing Campaign
This award recognizes campaigns that make a conscious effort to include diverse audiences, including multicultural, LGBTQ+, and differently-abled consumers.
Engage for Change Campaign
A campaign designed to improve public health or drive awareness of an issue with important societal implications.
Best Internal Communications Campaign
This award recognizes campaigns that best exemplify excellence in internal communications that supported the organization in creating a great employee experience. The campaign should demonstrate clear objectives, a creative-strategic approach, and well-defined results.
Best Influencer Marketing Campaign
This award recognizes campaigns that were executed across multiple platforms which successfully increased brand awareness and/or engagement, by working with big-name celebrities and/or micro-influencers to social media networks.
Best Content Marketing Campaign
This award recognizes award-worthy content that clicks with bloggers, brand ambassadors, influencers and inspires them to spread it by word-of-mouth.
Best Use of Brand
This award is for the best use of the brand. This could include any, or all, aspects of branding including naming, visual, audio, and experiential. It can be for the development or launch of new branding or for redevelopment and relaunch.
Best Corporate Affairs
This award recognizes effective corporate affairs to support reputation, public affairs, or financial relations.
Best CSR or ESG
This award recognizes successful public relations to deliver or support purpose-led business with a clean environment, social and governance (ESG), and corporate social responsibility (CSR) emphasis.
Special Event
This award recognizes events that support or raise awareness about special causes and/or demonstrate innovative organizational tactics. Live, virtual, and hybrid events may be nominated.
Emerging Technology Campaign
This award celebrates campaigns that highlight the use of emerging technologies, such as blockchain, AR/VR, or IoT, to create innovative and impactful communication strategies.
Employer Branding Campaign
This award recognizes campaigns that succeed to attract and retain talents and embodies the organization’s employee experience leading to a higher rate of retention.
B2B Communications Campaign
This award recognizes clear results in achieving strategic business-to-business goals, promoting products and services offered specifically to businesses (as opposed to consumer goods).
Best Lifestyle Campaign
This award recognizes an outstanding campaign focused on fashion, beauty, or general lifestyle topics.
Best Health & Wellness Campaign
This award recognizes an outstanding campaign focused on promoting personal health and well-being.
Best Education Campaign
This award recognizes an outstanding campaign that effectively promotes education, learning initiatives, or skills development. The campaign should demonstrate measurable success in reaching its target audience, driving engagement, and achieving key objectives such as increased enrollment, awareness, participation, or advocacy for educational causes.
Communications in the Age of Crypto
This award recognizes outstanding campaigns that succeed in enhancing the company’s brand and its new approach in the world of cryptocurrencies.