In an era where reputation defines success, communication is a competitive advantage. The Davos Communication Summit & Awards 2025, organized by the WCFA, unites business leaders, corporate strategists, government communicators, and top global brands to explore how strategic communication shapes markets, policies, and public trust.
This year’s agenda dives into AI-driven PR, crisis management in high-stakes industries, political messaging, and the evolution of brand influence. With insights from industry pioneers and decision-makers, the summit offers a roadmap for navigating reputational risks, expanding market presence, and building brands that lead with purpose and impact.
For the first time, the summit will also host the Awards Ceremony of the Davos Communications Awards 2025, recognizing communication excellence globally. 

DAVOS,
ARE YOU IN?

Davos
Communication
Summit

2025

April 9-11 Davos,
Switzerland

Ticket Options

Pay now

You can join WCFA and enjoy
all exclusive member-only benefits HERE

STANDARD PASS

Register now
Non-Members: 850 EUR
Members: 700 EUR

Includes: Welcome cocktail, 2-day conference, coffee breaks, lunches, event materials
Excludes: Gala Dinner & Awards Ceremony

COMPLETE PASS

Register now
Non-Members: 980 EUR
WCFA Members: 880 EUR

Includes: Welcome cocktail, 2-day conference, coffee breaks, lunches, event materials, Gala Dinner & Awards Ceremony

GALA DINNER & AWARDS CEREMONY (*ONLY)

Non-Members & WCFA Members: 250 EUR
Register now

Includes: Access only to the Gala Dinner and the Awards Ceremony of the Davos Communications Awards 2025
You can submit your work at davosawards.com

SPECIAL OFFERS

Buy 3 Standard Tickets by March 1, 2025 and get:
- 50% OFF of the third ticket
- 1 FREE application for the prestigious Davos Communications Awards 2025!

Topics

AI Revolution


Participants will gain valuable insights into how artificial intelligence is revolutionizing communication and reshaping various industries.

Modern PR


Mastering online platforms is essential in today's digital age. Attendees will have the opportunity to learn the latest techniques and strategies for effective digital public relations.

Data-driven Insights


In a world inundated with data, understanding how to harness insights for impactful communication strategies is crucial. This session will delve into tailoring communication strategies for maximum impact based on data-driven insights.

Speakers

Message from the WCFA President:

Program

20:00 PM - 22:00 PM: Welcome Reception
Location: Acla Bar, Kongress Hotel Davos
Description: Upon arrival in Davos, attendees are invited to join for an evening of networking over welcome drinks.

9:00 AM - 17:10 PM: Conference Day 1
• Location: Davos Congress Centre

9:00 AM - 9:20 AM: REGISTRATION

9:20 AM - 9:25 AM: OPENING WORDS
Host: Maxim Behar, WCFA President

9:25 AM - 9:30 AM: WELCOME REMARKS
Speaker: H.E. Philipp Wilhelm, Mayor of Davos 

9:30 AM - 10:00 AM: KEYNOTE SPEECH 1
Speaker: Paul Holmes, Founder at PRovoke Media (US)
Topic: TBC

10:00 AM - 10:30 AM: KEYNOTE SPEECH 2
Speaker: David Richard Evans, Baron Evans of Sealand (UK)
Topic: Win ’24 – The Great Journey from Defeat to Victory

10:30 AM - 11:00 AM: KEYNOTE SPEECH 3
Speaker: Mary Beth West, Strategic Consultant
Topic: TBC

11:00 AM - 11:30 AM: COFFEE BREAK

11:30 AM - 13:00 PM: PANEL DISCUSSION 1

Topic: The Impact of AI on Public Relations
Focus:
• AI Tools in PR: Enhancing efficiency and targeting through data-driven strategies
• Ethical Considerations: Balancing AI use with privacy and transparency
• AI vs Human Expertise: Will AI replace PR professionals, or enhance their capabilities?
• Crisis Management: How AI can predict and mitigate PR crises

Moderator: Stuart Bruce, PR Futurist & Co-Founder at Purposeful Relations (UK)

Panelists:

  • Sanjiv Winayak, Senior Client Director/Head of AI at Milk & Honey (UK); 
  • Kateryna Doroshevska, Founder & CEO of BECOME PR Agency (Ukraine);
  • Sophie Reymond, Public Relations Consultant and Founder at SRPR (Switzerland)

13:00 PM - 14:00 PM: LUNCH BREAK

14:00 PM - 15:30 PM: PANEL DISCUSSION 2

Topic: Future Trends in Public Relations & Digital Marketing
Focus:

• Deregulated Social Media Content: The rise of less-regulated platforms and its impact on misinformation (Meta’s end to fact-checking).

• Influencer Marketing: Shifting focus toward authenticity and meaningful brand partnerships.

• Crisis Communication in a Digital Age: Adapting to fast-moving media and real-time challenges

• Innovation in Public Relations: Latest trends in a global market

• PR strategist vs. PR executive: how to move to the level of an advisor

• Women in PR: Growing leadership roles for women in a previously male-dominated industry

Moderator: Mike Southon, Entrepreneur Mentor at The Beermat Entrepreneur (UK)

Panelists:

  • Kirsty Leighton, Founder & Group CEO at Milk & Honey PR (UK)
  • Iryna Zolotarevych, Advisor to the Minister of Social Policy of Ukraine (Ukraine)

15:30 PM - 17:00 PM: PANEL DISCUSSION 3

Topic: Measurement of PR Strategies for High-Profile Clients
Focus topics (TBC)

Moderator: Catherine Hernandez-Blades, Independent Board Director; Former VP Brand & Communications Officer at Aflac (US)

17:00 PM - 17:10 PM: Closing Remarks
Speaker: Maxim Behar, WCFA President
Topic: Summarizing Key Takeaways 

18:00 PM - 22:00 PM: Gala Dinner & Awards Ceremony
• Location: Hotel Waldhuus Davos 

Join us for an unforgettable evening of elegance, celebration, and connection! Enjoy a 3-course gourmet dinner in the company of esteemed professionals and innovators in the communications field. And for the first time in person, the highlight of the evening will be the prestigious Award Ceremony of the annual global Davos Communications Awards 2025, where excellence and creativity take center stage.

9:00 AM - 13:10 PM: Conference Day 2
• Location: Davos Congress Centre

9:00 AM - 9:20 AM: REGISTRATION

9:20 AM - 9:30 AM: OPENING WORDS
• Host: Maxim Behar, WCFA President

9:30 AM - 11:00 AM: PANEL DISCUSSION 4

Topic: Public Relations and the Evolution of Political Messaging
Focus:
• Characteristics of effective political speeches in election campaigns.

• Tactics for engaging diverse audiences and fostering voter trust during elections on the examples of the Federal elections to the Bundestag in Germany on 23 February;

• Strategies for managing public opinion on economic expansion initiatives.

• Adapting PR strategies to resonate across different geopolitical contexts.

Panelists:

  • Guntram Kaiser, Founder of KaiserCommunication GmbH (Germany);
  • Laura Baxter, CEO of Castle Mount Media GmbH (Germany);


11:00 AM - 11:30 AM: COFFEE BREAK

11:30 AM - 13:00 PM: PANEL DISCUSSION 5

Topic: Strategic Communication and Crisis Management in the Modern Market
Focus:
• Expanding Global Market Presence: Effective communication strategies for entering new markets

• TikTok Shop, Temu & Shein’s Winning Strategy: How the Chinese fast-fashion brands are conquering the West, emerging as key marketplaces in 2024; PR strategies to bridge the trust gap

• Greenwashing: Analyzing false sustainability claims or misleading practices, sustainability myths (electric vehicles), the impact on brand reputation, best practices for crisis management

• Reputation Crisis in Major Industries: Analysing crisis management practices for oil and gas companies (handling climate change responsibility), airline industry (Boeing’s safety issue), trade (Elon Musk’s support for Trump and its impact on Tesla’s corporate image) 

• Rebuilding Trust Through Strategic Storytelling

• The Spiral of Silence and Chernobyl

Moderator: Catherine Hernandez-Blades, Independent Board Director (US)

Panelists:

  • Katja Fasink, CEO, key7 Communications (Slovenia)
  • Syed BukhariHead of Strategic Communications & Visibility at American University of Sharjah (United Arab Emirates)
  • Dina Mostovaya, Founder & CEO at Mindset Consulting (Spain) 

13:30 PM - 14:30 PM: PANEL DISCUSSION 6

Topic: Regionality in PR – Tailoring Communication Strategies to Local Cultural Contexts

• The role of culture in enhancing communication in Africa

Panelists:

  • Thabisile Phumo, Executive Vice President Stakeholder Relations at Sibanye-Stillwater (South Africa); 
  • Tatevik Simonian, Co-Founder, SPRING PR; Founder, Doing Digital Platform (Armenia);
  • Chetna Krishna, Communications Officer at CERN (Switzerland); 
  • Viroslava Novosylna, CEO & Founder at SLOVA PR (Ukraine)


14:30 PM - 15:00 PM: Closing Remarks
 Speaker: Maxim Behar, WCFA President
 Topic: Reflecting on the Summit’s Key Takeaways and Future Direction

SPONSORSHIP

Elevate your brand to new heights by becoming a sponsor at the Davos Communications Summit 2025! As a sponsor, you'll have the opportunity to showcase your company to a highly influential audience of industry leaders, innovators, and decision-makers in the dynamic field of communication globally. With sponsorship packages designed to suit your unique marketing objectives, you'll gain valuable exposure and make a lasting impression.

Gala Dinner Title Sponsorship – 8,000 EUR


  • Logo placement on all event materials (print and online)
  • Logo placement on the Summit's webpage
  • Dedicated social media post across WCFA’s channels
  • Official WCFA Certificate of appreciation
  • Recognition from the podium during the dinner opening speech
  • Mention in all press releases and event-related articles as Gala Dinner Sponsor
  • 2 complimentary COMPLETE PASSES
  • Exclusive Branding Rights: Recognized as the Title Sponsor (e.g., “Gala Dinner Sponsored by [Company Name]”)
  • Custom Branding Options: Logo or messaging on table centerpieces or personalized menus
  • On-site product/materials display during the dinner
  • Short speech by the sponsor’s representative during the dinner
  • A QR code or link at dinner tables leading attendees to a sponsored survey or exclusive content

PLATINUM – 7,000 EUR


  • Logo placement on all event materials (print and online)
  • Logo placement on the Summit's webpage
  • Dedicated social media post across WCFA’s channels
  • Official WCFA Certificate of appreciation
  • Recognition from the podium during the conference opening speech
  • Mention in all press releases and event-related articles as Platinum Sponsor
  • 2 complimentary COMPLETE PASSES
  • Placement of a company banner in the conference hall (incl. only rental costs and no production costs)
  • Feature promotional materials in event gift bags
  • Presenting promotional company video (max 5 min. long) during breaks
  • Placement of promotional leaflets on guest chairs
  • Opportunity to join the program as a speaker
  • 10-min presentation during the program

GOLD – 5,000 EUR


  • Logo placement on all event materials (print and online)
  • Logo placement on the Summit's webpage
  • Dedicated social media post across WCFA’s channels
  • Official WCFA Certificate of appreciation
  • Recognition from the podium during the conference opening speech
  • Mention in all press releases and event-related articles as Gold Sponsor
  • 1 complimentary COMPLETE PASS
  • Placement of a company banner in the conference hall (incl. only rental costs and no production costs)
  • Feature promotional materials in event gift bags
  • Presenting promotional company video (max 5 min. long) during breaks

SILVER – 2,000 EUR


  • Logo placement on all event materials (print and online)
  • Logo placement on the Summit's webpage
  • Dedicated social media post across WCFA’s channels
  • Official WCFA Certificate of appreciation
  • Recognition from the podium during the conference opening speech
  • Mention in all press releases and event-related articles as Silver Sponsor
  • 1 complimentary STANDARD PASS

Sponsors

Gold Sponsors

Silver Sponsors

In cooperation with

Media Partners

Accommodation & Transportation in Davos

Whether you prefer luxurious accommodations or convenient transportation options, our recommendations aim to enhance your overall experience at the Davos Communications Summit 2025.

Book early to secure your preferred accommodation and transportation arrangements and make the most of your time in Davos!

Hotels

Special Booking Link

Located in close proximity to the summit venue, these hotels offer modern amenities and comfortable accommodations, making it an ideal choice for summit attendees.

Hotel Seehof Davos
Hotel Seehof Davos
(200m from Davos Congress Centre)
Flüela Hotel Davos
Flüela Hotel Davos
(340m from Davos Congress Centre)

Transportation

Zurich Airport Transfer: For seamless airport transfers to Davos, we recommend booking a private car service or taking advantage of the efficient train connections from Zurich Airport to Davos Platz.

RENT-A-CAR

(*from 50 EUR)
- AVIS
- SIXT

TAXI (1-6 ppl)

(*from 375 EUR)
- airportstaxitransfers.com

ECONOMY VAN (7 ppl)

(*from 400 EUR)
- connectotransfers.com

MINIBUS (15 ppl)

(*from 735 EUR)
- connectotransfers.com

TRAIN

(*from 40 EUR) - www.thetrainline.com

Explore Davos

BY WALKING:

Davos is easily explored on foot, with a compact layout allowing quick access to various destinations within a 45-minute walk from end to end.

BY TAXI:

Taxis are available for direct transportation, with fares typically ranging from 12-15 CHF during the day and doubling at night.

BY BUS:

Davos features a convenient bus system connecting Davos-Dorf to Davos-Platz, with frequent stops near hotels and restaurants. Buses also offer routes to nearby Klosters, operating every 10 minutes in winter and every 20 minutes in summer. Guests with a valid guest card from Davos accommodations ride free; otherwise, a single ride costs around 3.5 CHF

BY TRAIN:

Davos is served by two main train stations, Davos Dorf and Davos Platz, along with additional stops like Davos Monstein, Davos Glaris, Davos Frauenkirch, Davos Wolfgang, and Davos Laret. Guests can choose the most suitable station based on their accommodation location.