9:00 AM - 17:10 PM: Conference Day 1
• Location: Davos Congress Centre
9:00 AM - 9:20 AM: REGISTRATION
9:20 AM - 9:25 AM: OPENING WORDS
• Host: Maxim Behar, WCFA President
9:25 AM - 9:30 AM: WELCOME REMARKS
• Speaker: H.E. Philipp Wilhelm, Mayor of Davos
9:30 AM - 10:00 AM: KEYNOTE SPEECH 1
• Speaker: Paul Holmes, Founder at PRovoke Media (US)
• Topic: TBC
10:00 AM - 10:30 AM: KEYNOTE SPEECH 2
• Speaker: David Richard Evans, Baron Evans of Sealand (UK)
• Topic: Win ’24 – The Great Journey from Defeat to Victory
10:30 AM - 11:00 AM: KEYNOTE SPEECH 3
• Speaker: Mary Beth West, Strategic Consultant
• Topic: TBC
11:00 AM - 11:30 AM: COFFEE BREAK
11:30 AM - 13:00 PM: PANEL DISCUSSION 1
Topic: The Impact of AI on Public Relations
Focus:
• AI Tools in PR: Enhancing efficiency and targeting through data-driven strategies
• Ethical Considerations: Balancing AI use with privacy and transparency
• AI vs Human Expertise: Will AI replace PR professionals, or enhance their capabilities?
• Crisis Management: How AI can predict and mitigate PR crises
Moderator: Stuart Bruce, PR Futurist & Co-Founder at Purposeful Relations (UK)
Panelists:
- Sanjiv Winayak, Senior Client Director/Head of AI at Milk & Honey (UK);
- Kateryna Doroshevska, Founder & CEO of BECOME PR Agency (Ukraine);
- Sophie Reymond, Public Relations Consultant and Founder at SRPR (Switzerland)
13:00 PM - 14:00 PM: LUNCH BREAK
14:00 PM - 15:30 PM: PANEL DISCUSSION 2
Topic: Future Trends in Public Relations & Digital Marketing
Focus:
• Deregulated Social Media Content: The rise of less-regulated platforms and its impact on misinformation (Meta’s end to fact-checking).
• Influencer Marketing: Shifting focus toward authenticity and meaningful brand partnerships.
• Crisis Communication in a Digital Age: Adapting to fast-moving media and real-time challenges
• Innovation in Public Relations: Latest trends in a global market
• PR strategist vs. PR executive: how to move to the level of an advisor
• Women in PR: Growing leadership roles for women in a previously male-dominated industry
Moderator: Mike Southon, Entrepreneur Mentor at The Beermat Entrepreneur (UK)
Panelists:
- Kirsty Leighton, Founder & Group CEO at Milk & Honey PR (UK)
- Iryna Zolotarevych, Advisor to the Minister of Social Policy of Ukraine (Ukraine)
15:30 PM - 17:00 PM: PANEL DISCUSSION 3
Topic: Measurement of PR Strategies for High-Profile Clients
Focus topics (TBC)
Moderator: Catherine Hernandez-Blades, Independent Board Director; Former VP Brand & Communications Officer at Aflac (US)
17:00 PM - 17:10 PM: Closing Remarks
• Speaker: Maxim Behar, WCFA President
• Topic: Summarizing Key Takeaways