The British company Liquid Public Relations joined the World Communications Forum Association as a Corporate Member, ready to deliver creative solutions and fresh ideas in our great global community of PR professionals.

Liquid Public Relations, Ltd. is a global, integrated and award-winning creative consultancy. With offices in Birmingham and the Channel Islands, Liquid continues to deliver ground-breaking and innovative projects to clients across the globe. The company's service offering is all-encompassing, integrating public relations, social, digital, branding and design, marketing, and e-commerce into a consultancy that was awarded the PRCA's ‘Large Consultancy of the Year’ at their 2022 Platinum Awards.

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The first Asia Communications Summit, launched by WCFA, was held on Zoom, featuring PR experts, business leaders, professors with high academic ranks and influential figures from media and NGOs. Coming together virtually, the Summit revolved around digital and social media, public relations and cross-cultural communication in Asia.

You can watch the full video recording of the Summit here.

"The Summit turned into a great networking space between top qualified and experienced Asian communications experts who are eager to make a change in our industry. Only conversation and reflection will allow us to clearly connect the dots between each PR community in Asia and make a significant difference towards the development of the profession in this age of constant changes," said Mina Nazari, Coordinator of the Asia Communications Summit.

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The multinational PR agency KWT Global became a Corporate Member of the World Communications Forum Association to actively contribute to the communications industry worldwide.

KWT Global is a multi-specialist agency based in New York, Los Angeles, Chicago, and London. It combines the most impactful elements of brand strategy, media relations, corporate communications, influencer engagement, digital and social media, creative design and content marketing to create breakthrough moments and build momentum. The company's dynamic, fully integrated team advises clients across a wide range of industries, including travel and hospitality, financial and professional services, health and wellness, luxury and lifestyle, CPG, fashion and retail, among others, to bring their brand purpose to life.

KWT Global is a member of Stagwell Global’s Doner Partner Network, a team of complementary agencies that offer award-winning creative services, data-driven strategists, and agile production facilities.

Two of the company's projects won the prestigious Davos Communications Awards as a Silver and Bronze Winner in the category Best Digital or Social Media Campaign for 2022.

To become a WCFA member, please click here.

The China-based PR company Switching-Time joined the World Communications Forum Association as a Corporate Member, with a mission to help the community grow and further develop the PR profession worldwide.

Switching-Time, founded in 2012, is China’s premier independent communication agency focusing on fashion, beauty, luxury and lifestyle. It provides groundbreaking and world-class integrated campaigns with digital strategic planning at its core, and amplification and influence as its soul.

True to its ethos of working hard, being bold and staying humble, Switching-Time were appointed Greater China Independent Agency of the year in 2018 and Greater China PR Agency of the Year in 2019 and 2020. The company also won the prestigious Davos Communications Awards for 2022 as a Gold Winner in category Marketing Agency of the Year.

To become a WCFA member, please click here.

Sherlock Communications, the award-winning public relations and digital marketing agency with offices across Latin America, has appointed regional tech expert Richard Fenning as its new Director of Search Engine Optimisation (SEO), starting immediately.

Born in Ireland, Fenning joins Sherlock Communications after spending three years working at Americanas s.a. in Rio de Janeiro as SEO Manager, where he led the SEO team of the largest e-commerce company in Brazil with revenue of US$1.6 billion. Responsible for the complete SEO strategy for e-commerce brands focusing on organic performance, he also led Americanas’ App Store Optimisation (ASO) strategy, increasing organic installs by 90 per cent year-on-year through improved keyword ranking.

In his new role, Fenning will develop Sherlock Communications’ dedicated SEO department, driving innovation, leading strategic vision, and providing increased value to the agency’s numerous international clients, such as Akamai, Getty Images, Maersk and Virufy. Sherlock Communications specialises in providing support to overseas companies eager to understand and engage with Latin American markets. The seven-year-old agency, named “Best in LATAM” for four successive years at the PRWeek Global Awards, boasts a client portfolio that spans sectors from fintech to travel, education to pharmaceuticals, blockchain to sport, and more.

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Article by Roger Darashah, Partner Director, LatAm Intersect PR.

Earned engagement has become more relevant than ever;
delivering it is what sets PR apart.

As an industry public relations (PR) is maddeningly discrete.  This is partly due to the nature of the professional, operating behind the scenes.  Our clients are the protagonists, rather than our agencies.  

While understandable, this reticence has not helped the profession to position itself amongst the giants of marketing, advertising and, increasingly marketing technology (market). PR, however, retains an unmatched ability to navigate ambiguity, to respond in real time, and to react to events.

On Oscar night, it wasn’t ‘brand’ Will Smith’s advertising agency that his publicist called . . . . it was certainly his PR team. But the industry remains reluctant to assume this leadership, and act as a genuine protagonist in the wider arena of marketing and communications.  Sometimes, I see the sector as reduced to chasing (other people’s) ‘shiny objects’, instead of setting our own course.

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Exclusive research by the WCFA Corporate Member Sherlock Communications - LATAM PR and Digital Marketing Agency, and winner of five Golden Davos Communications Awards.

The rapid growth of Blockchain in Latin America is changing the way people view and deal with money. But many countries, and their decision-makers, are still reluctant to embrace cryptocurrency, or even open bank accounts.

This reticence can be mainly attributed to a lack of trust among citizens towards banks and the General Data Protection Act (GPDL). IP piracy, financial exclusion, bureaucracy, inflation and rampant corruption have all led to increased suspicion around the topic.

To better understand the daily challenges faced by Latin Americans, and how the blockchain ecosystem can impact the current situation, we at Sherlock Communications surveyed 20 Latin American countries to create the Blockchain Report – LATAM 2022.

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Quote by Michael T. Schroeder, CEO of ORCA Affairs Berlin/Germany and Partner of SecNewgate

Seldom before has there been so much change as there is today. Change has become a fundamental feature of our time. But – is this really something new? Isn't social change a typical feature of modernity? Today, however, we are dealing with processes and courses of change that were not so much the rule in the previous process of change in modernity, but rather the exception.

In the public sphere, and especially in the social sciences, this new era of transformation was primarily identified with the upheavals of 1989/90. What only a few suspected in 1989/90 is now becoming increasingly obvious: after the transformation is before the transformation, in the East as well as in the West and above all on a global level.

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