The Enneagram Association of Georgia (Caucasus) joined the World Communications Forum Association as an Institutional Member, with a mission to help the community grow as a team and introduce contemporary driving tools for its further development and knowledge.

The Association was founded in 2021 by the professional member of the International Enneagram Association (IEA), certified Enneagram teacher Mr. Gia Tskhovrebadze, PhD. This organization is the unique National Affiliate of the International Enneagram Association (IEA) in the whole post-Soviet region, operating as a branch of the IEA in Georgia.

The Enneagram of personality is a versatile and powerful personality typing system, for mapping the nine possible personalities, like nine facets of a stone that develop through the natural growth of the human psyche. Each personality type associated with the Enneagram represents a map of traits that highlights patterns of thinking, feeling, and behaving (The International Enneagram Association).

... Read More

The deadline for the 2021 Davos Digital PR Awards, launched by WCFA, has been extended to October 25, 23:59 CET.

Last chance to submit your entry and win on www.davosawards.com  
*No additional fee applies.

The Davos Digital PR Awards honour the individuals and organizations around the world, who demonstrate exceptional professional work in digital communications, and recognize innovation, creative thinking, engagement and success in pioneering digital tools and virtual platforms in the development of game changing projects.

WCFA President Maxim Behar said: “Our call for entry submissions was met with enthusiasm and we have already received great projects. By popular request we decided to extend the deadline and enable professionals who are on the final stage of their campaigns also to participate. This will allow everyone interested in entering to showcase their best digital work and we are looking forward to it."

... Read More

The LATAM PR and Digital Marketing Agency Sherlock Communications, winner of five Golden Davos Communications Awards, joined the World Communications Forum Association as a Corporate Member, with a mission to help the community grow and further develop the PR profession worldwide.

Sherlock Communications was founded in 2015 with headquarters in Brazil and has evolved to an award-winning consultancy firm with 55 employees and a physical presence in 11 Latin American countries.

The company is designed to bridge the commercial and cultural gap between Latin America and foreign markets and is specialized in boosting growth for international brands already present in the region, as well as foreign companies launching in Latin America for the first time – from tech and lifestyle companies, and educational institutes to governments and graffiti artists.

... Read More

The World Communications Forum Association is delighted to announce that Deutsche Post DHL Group, the logistics company for the world, is the official Partner to support its global Davos Communications Awards 2021 and Davos Digital Awards 2021, recognizing exceptional professional work done by businesses, governments and academia in public relations, marketing, branding, social media and leadership internationally.  

Deutsche Post DHL Group is the world’s leading logistic company. The Group connects people and markets and is an enabler of global trade. It aspires to be the first choice for customers, employees and investors worldwide. To this end, Deutsche Post DHL Group is focusing on growth in its profitable core logistics businesses and accelerating the digital transformation in all business divisions. The Group contributes to the world through sustainable business practices, corporate citizenship and environmental activities. By the year 2050, Deutsche Post DHL Group aims to achieve zero emissions logistics.

... Read More

Article by Zsófia Lakatos, Owner of Emerald PR, an affiliate of Burson Cohn&Wolfe (Hungary).

When I was a teenager, I wrote poems in Hungarian and English. For one reason, this one often echoes in my head nowadays: Words of happiness / that sparkle in the sky / Of grief and pain and sorrow / Hiding in the dark / Lonely words of justice / And rules that control you / Little things we use / 'Cause words don't hurt you / People do.

Maybe these lines spin in my mind repeatedly because the pandemic era we live in really shows how much responsibility we, as communication professionals, have. I deeply believe that it is the greatest power - and a terrible responsibility that comes with it – to be able to influence people’s thoughts.

Even in peacetime, under business as usual, we need to be very aware that the words we use will affect people. Because we crawl into their heads and influence, maybe manipulate them. We have an impact on their thoughts and an impact on their behavior.

... Read More

Article by Saurabh Uboweja, Founder and Managing Partner, BOD Consulting and Board Member, WCFA.

Artificial Intelligence has entered the chat

The first time the world heard the words, “Hey, Siri!”, it was the first day Artificial Intelligence (AI) was introduced into the day-to-day lives of the common people. Siri quickly became the one-stop solution for all our questions. Starting from our morning alarms to recommending a restaurant nearby - everything became extremely simple. AI entered our lives in the form of a hyper-personalised assistant.

It was not long before different brands started relying on AI to assist their users and learn more about their habits, thoughts, and patterns. Brands that were till now just names and logos came alive. They were not just interacting with the user but also learning and growing with them.

... Read More

Zsofia Lakatos, corporate member of the World Communications Forum Association and the former President of the Hungarian PR Association was named Member Emeritus of HuPRA. This title is awarded to professionals who have earned imperishable merits in the promotion of Public Relations. 

The Hungarian PR Association (HuPRA) can elect Member Emeritus once a year. This title is awarded to PR-professionals who have earned imperishable merits in the acknowledgement, education, development, and promotion of Public Relations and contributed to the strengthening and promotion of HuPRA in Hungary and internationally.

Zsofia Lakatos is the former President of the Hungarian PR Association and the owner of Emerald Public Relations. She is also engaged in crisis management, owns Válság112 Crisis Consulting and is an internationally acclaimed sustainability expert, owner of Business Sustainability Program. Zsofia holds a diploma from Budapest Business School, studied at California State University Northridge and has an MBA in Management from the Budapest University of Technology and Economics.

...Read More

Article by Mukesh Mathur, Senior Partner, Retail and Consumer Products Practice, BOD Consulting.

Covid-19 has been the biggest game changer disrupting entire industries almost overnight. Many rules of the game – be it routine workplace operations, social distancing guidelines, customer facing “standard operating procedures'', complaints addressal systems, supply chain efficiencies or delays etc. – had to be rewritten and businesses had to work incessantly to realign with new realities.

The Retail and Wholesale industry was impacted in particular. Definite advantage in responding to effects of coronavirus was to those enterprises that were already equipped for rapid innovation in different work-streams of their business.

Customer experience has always been important;  it is more important in Covid-19 times. New customer acquisition and existing customer retention are crucial pillars of customer experience.  Research shows that existing customers buy more frequently and buy more each time than new customers. It is 4-6 times cheaper to sell to existing customers than it is to new customers. 

... Read More