The Albania-based company Landmark Communications joined the World Communications Forum Association as a Corporate Member with fresh ideas and digital expertise to develop the PR business and support the community of leaders.

Landmark Communications is an award-winning, 360° full-service digital advertising agency, operating in Tirana, Albania since 2010. The company offers strategic communications for a changing world. With a creative, connected, and integrated team, they work for many well-known household brands – and brands that want to be household names.

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WCFA Speaker Bureau is a new, exclusive business platform for PR experts, where you will be connected to global business leaders of all sectors to create a unique collaboration and show your excellent expertise in front of an even wider audience. It presents expert speakers who can bring impact to any live, hybrid and virtual event on a broad range of topics.

The Speaker Bureau is available globally and all members of WCFA can join the platform for free. All industry experts, speakers and event organizers can contact WCFA Head Office for further inquiries at mainoffice@wcfaglobal.com

As a member of Speaker Bureau you will...

- Be the face of major events worldwide
- Create a wider network in all leading business sectors
- Gain more trust and credibility
- Create new business opportunities
- Gain global presence and media coverage on international level

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The Malaysia-based company bzBee Consult Sdn Bhd. joined the World Communications Forum Association as a Corporate Member with the mission to contribute to the PR industry development globally.

bzBee Consult is an award-winning Integrated Marketing Communications Company specialising in the areas of Strategic Communications, Crisis Communications, Stakeholder Management & Government Relations, Training & Development, Brand Management and Events Management. bzBee's specialists take ownership of each project to to provide result-oriented and highly professional services, designed to meet Clients’ objectives. The team's main interest lies in how their creative ideas make a genuinely meaningful impact to their clients’ business success.

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The Best PR Leader Regional Awards for 2022 announces its final deadline for entry submission until January 10, 2023. Public Relations professionals from all over the world are welcome to submit their applications and win global recognition. 

Submit your entry now for a chance to win on www.davosawards.com

Winning or being shortlisted for the Best PR Leader Regional Awards will bring highly valuable publicity through online global media outlets (Yahoo! Finance, MarketWatch, PRNewswire and more), 2,000 WCFA newsletter subscribers, and social media. The recognition can increase your credibility internationally, help to improve and achieve professional growth, benchmark your brand, expand your business, attract new clients and partners, and strengthen your positioning among competitors.

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Kobi Hemaa Osisiadan-Bekoe has been appointed as the Director of Corporate Affairs of the Ghana-India Kofi Annan Centre of Excellence in ICT (GI-KACE). She becomes the first female to occupy a director’s position since its establishment.
Kobi Hemaa has over 14 years of experience in marketing, events, and communication. Kobi Hemaa is significant in media and international relations, tourism, journalism, diplomacy, and philanthropy.

She grooms and nurtures leaders in the public and private sectors on brand visibility, communications, and media relations. She leads major enterprise-level projects on negotiations, Investor relations, Market Entry Strategies, Multicultural Relations, Brand sustainability, Protocol and Public Diplomacy in Ghana, Nigeria and Netherlands.

She is the first Ghanaian member of the World Communication Forum. She is a member of the Ghana Journalist Association (GJA), Chartered Institute of Marketing Ghana (CIMG), Institute of Public Relations (IPR), Chartered Institute of Public Relations, UK (CIPR), and Women in Cybersecurity, West Africa Affiliate.

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Sherlock Communications, the award-winning public relations and digital marketing agency with offices across Latin America, has appointed regional tech expert Richard Fenning as its new Director of Search Engine Optimisation (SEO), starting immediately.

Born in Ireland, Fenning joins Sherlock Communications after spending three years working at Americanas s.a. in Rio de Janeiro as SEO Manager, where he led the SEO team of the largest e-commerce company in Brazil with revenue of US$1.6 billion. Responsible for the complete SEO strategy for e-commerce brands focusing on organic performance, he also led Americanas’ App Store Optimisation (ASO) strategy, increasing organic installs by 90 per cent year-on-year through improved keyword ranking.

In his new role, Fenning will develop Sherlock Communications’ dedicated SEO department, driving innovation, leading strategic vision, and providing increased value to the agency’s numerous international clients, such as Akamai, Getty Images, Maersk and Virufy. Sherlock Communications specialises in providing support to overseas companies eager to understand and engage with Latin American markets. The seven-year-old agency, named “Best in LATAM” for four successive years at the PRWeek Global Awards, boasts a client portfolio that spans sectors from fintech to travel, education to pharmaceuticals, blockchain to sport, and more.

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Article by Roger Darashah, Partner Director, LatAm Intersect PR.

Earned engagement has become more relevant than ever;
delivering it is what sets PR apart.

As an industry public relations (PR) is maddeningly discrete.  This is partly due to the nature of the professional, operating behind the scenes.  Our clients are the protagonists, rather than our agencies.  

While understandable, this reticence has not helped the profession to position itself amongst the giants of marketing, advertising and, increasingly marketing technology (market). PR, however, retains an unmatched ability to navigate ambiguity, to respond in real time, and to react to events.

On Oscar night, it wasn’t ‘brand’ Will Smith’s advertising agency that his publicist called . . . . it was certainly his PR team. But the industry remains reluctant to assume this leadership, and act as a genuine protagonist in the wider arena of marketing and communications.  Sometimes, I see the sector as reduced to chasing (other people’s) ‘shiny objects’, instead of setting our own course.

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Exclusive research by the WCFA Corporate Member Sherlock Communications - LATAM PR and Digital Marketing Agency, and winner of five Golden Davos Communications Awards.

The rapid growth of Blockchain in Latin America is changing the way people view and deal with money. But many countries, and their decision-makers, are still reluctant to embrace cryptocurrency, or even open bank accounts.

This reticence can be mainly attributed to a lack of trust among citizens towards banks and the General Data Protection Act (GPDL). IP piracy, financial exclusion, bureaucracy, inflation and rampant corruption have all led to increased suspicion around the topic.

To better understand the daily challenges faced by Latin Americans, and how the blockchain ecosystem can impact the current situation, we at Sherlock Communications surveyed 20 Latin American countries to create the Blockchain Report – LATAM 2022.

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