The World Communications Forum Association has elected its new Executive Committee to govern its activities for the period 2022-2025. The members were approved by the WCFA General Assembly, the main deliberative, policymaking and representative organ of the Association, and legally accepted by the Swiss Commercial Register.  

Led by the world-renowned PR expert Mr. Maxim Behar (Bulgaria), who takes on a fresh 3-year mandate as President, the Executive Committee is made up of Mr. Aaron Kwittken (US), Founder and CEO of Prophet, Mrs. Mai Anh Le (Vietnam), Regional Country Manager at Global PR Hub, Mr. Stuart Bruce (UK), Founder and Managing Consultant of Stuart Bruce Associates, and Mrs. Thabisile Phumo (South Africa), Senior VP and Head of Stakeholder Relations at Sibanye-Stillwater, who are tasked with developing the Association through the next exciting phase of its global and programmatic expansion.

... Read More

WCFA has extended the deadline for the global Davos Communications Awards 2022 nominations to April 25
 
Now more professionals from each corner of the world have the chance to complete their submissions and represent their countries with outstanding achievements.

This year all participants who submit two or more entries at the Awards will be rewarded with 1-year WCFA membership for free.

Sending in an application for Davos Communications Awards couldn’t be easier!

If you visit www.davosawards.com you will reach the Entry Page and it takes only a minute to fill in your details and submit your project.

... Read More

The World Communications Forum Association present special discounted rates for its members to participate at this year's global Davos Communications Awards! You can become WCFA member at www.wcfaglobal.com

Check all categories here and submit your entry until April 15 at www.davosawards.com

Whether you are winning PR Consultancy of the Year, Best Digital Campaign, or Best Corporate Affairs, one thing is certain - you will achieve many positive benefits for your company and career.

But it’s not just the winning of trophies and certificates that counts!

... Read More

The deadline for the 2022 Davos Communications Awards, launched by WCFA, has been extended until April 15, 2022. Organizations, in-house teams, institutions, professionals, and students are welcomed from all over the world. Participants who enter the Awards with three or more submissions get rewarded with 1-year Membership at WCFA, enjoying a full list of benefits. 

Submit your entry now for a chance to win on www.davosawards.com

Winning or being shortlisted for the Davos Communications Awards will bring highly valuable publicity through online global media outlets, 2,000 WCFA newsletter subscribers, and social media. The recognition can increase your credibility internationally, help to improve and achieve professional growth, benchmark your company, expand your business, attract new clients and partners, strengthen and motivate teamwork, and encourage recruitment.

The Davos Communications Awards celebrate exceptional professional work done by businesses, governments, and academia in public relations, marketing, branding, social media, and leadership. The judges will recognize projects demonstrating innovation, creative thinking, engagement, and success in pioneering strategic marketing tools.

Entries are accepted in 26 categories.

... Read More

Quote by Michael T. Schroeder, CEO of ORCA Affairs Berlin/Germany and Partner of SecNewgate

Seldom before has there been so much change as there is today. Change has become a fundamental feature of our time. But – is this really something new? Isn't social change a typical feature of modernity? Today, however, we are dealing with processes and courses of change that were not so much the rule in the previous process of change in modernity, but rather the exception.

In the public sphere, and especially in the social sciences, this new era of transformation was primarily identified with the upheavals of 1989/90. What only a few suspected in 1989/90 is now becoming increasingly obvious: after the transformation is before the transformation, in the East as well as in the West and above all on a global level.

... Read More

Ekaterina Movsesyan becomes the new CEO of CROS communications agency. She replaced Dmitry Kantor, who held the position for the past 11 years.

Ekaterina has been working in the communications industry for over 17 years. She joined CROS in 2010 as a project manager. As the Vice President and Deputy CEO, she was recently supervising complex communications projects, developed new business segments and was responsible for the implementation of the agency's development strategy.

In her new position, Ekaterina will focus on the agency's operational management and continue to work on the issues related to business development and strengthening of CROS expertise.

... Read More

Article by Zsófia Lakatos, Owner of Emerald PR, an affiliate of Burson Cohn&Wolfe (Hungary).

When I was a teenager, I wrote poems in Hungarian and English. For one reason, this one often echoes in my head nowadays: Words of happiness / that sparkle in the sky / Of grief and pain and sorrow / Hiding in the dark / Lonely words of justice / And rules that control you / Little things we use / 'Cause words don't hurt you / People do.

Maybe these lines spin in my mind repeatedly because the pandemic era we live in really shows how much responsibility we, as communication professionals, have. I deeply believe that it is the greatest power - and a terrible responsibility that comes with it – to be able to influence people’s thoughts.

Even in peacetime, under business as usual, we need to be very aware that the words we use will affect people. Because we crawl into their heads and influence, maybe manipulate them. We have an impact on their thoughts and an impact on their behavior.

... Read More

Article by Saurabh Uboweja, Founder and Managing Partner, BOD Consulting and Board Member, WCFA.

Artificial Intelligence has entered the chat

The first time the world heard the words, “Hey, Siri!”, it was the first day Artificial Intelligence (AI) was introduced into the day-to-day lives of the common people. Siri quickly became the one-stop solution for all our questions. Starting from our morning alarms to recommending a restaurant nearby - everything became extremely simple. AI entered our lives in the form of a hyper-personalised assistant.

It was not long before different brands started relying on AI to assist their users and learn more about their habits, thoughts, and patterns. Brands that were till now just names and logos came alive. They were not just interacting with the user but also learning and growing with them.

... Read More