Watch full video record of Paul Holmes’ Online Summit here.

Paul Holmes’ Davos Communications Summit on Zoom attracted C-suite executives and global experts in the field of public communications. The event turned into one of the world’s most successful online events to combine vision, expertise and guidance on the new post-pandemic world and the value-driven leadership. The summit, organized by the based in Davos, Switzerland World Communications Forum Association, was entitled “The Pace of Change Won’t Slow Down”.

Paul Holmes, Founder and Chair of PRovoke Media, is world-renowned PR guru who has spent more than 30 years studying, analyzing, and reporting on the global public relations industry. During the event he shared powerful learnings, diverse expertise and elevated the voices of those with lived experience among the high-profile attendees. His main focus was the transformation of public communications since the onset of the pandemic, the biggest drivers of this change, what to expect from the future of PR over the next years and how to adapt to ensure prosperity.

WCFA launched the Summit with the objective to deliver strategic insights and critical thoughts on key industry changes, bringing together professionals who had their line of work impacted by the pandemic or need guidance for future professional achievements.

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Sherlock Communications, Latin American network headquartered in Brazil, has won 5 Golden awards from 2021 edition of Davos Communications Awards. A total of 55 entries from 18 countries run this year for the one of the most prestigious awards in the global marketing communications business.  

The winners were announced by the World Communications Forum Association (WCFA) at a special virtual Awarding Ceremony on Zoom. Over 100 high-profile professionals from all over the world joined the event to celebrate the year's top communications leaders and their outstanding work.

The ceremony kicked off with a keynote presentation from the WCFA President Maxim Behar and the Jury Chair Stuart Bruce, who revealed the shortlisted participants and the winners of 11 categories. The creative efforts of PR experts and professional teams were recognized by 15 highly professional PR practitioners and senior industry leaders from Europe, Asia, Africa, North America and Latin America.

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WCFA is organizing a special Davos Communications Summit with one of the biggest names in the global PR industry - the Founder and Chair of PRovoke Media Paul Holmes.

The event will take place on Zoom, July 8, Thursday from 2 pm CET and the topic is The Pace Of Change Won’t Slow Down.  

Everybody can join it for free on Zoom: https://zoom.us/j/6252668357
*Register now here.

Paul Holmes will give his expertise on the transformation of public communications for the past 15 months, the biggest drivers of change and what to expect from the future of PR over the next years. His keynotes are dedicated to the PR professionals around the world, their adaption to these changes and what are the most critical skills required to ensure their future success.

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The India-based BOD Consulting joined the World Communication Forum Association as a Corporate Member, with a mission to be a strategic partner that supports the community in the development of modern communications trends and building core capabilities.

BOD partners with mid-size companies to solve their most pressing business challenges, unlock value creation and implement transformative solutions to help them compete sustainably at the highest level. It works closely with the leadership team and at all levels of client organizations to help them carve out their growth roadmap and vision, generate new sources of equity creation, steer organizational transformation and drive change through intensive stakeholder engagement & professional development.

The company is focused on generating key business outcomes for its clients – creation of valuable brand assets, cost reduction, enhancing shareholder value, business growth, market share growth and higher profits, all the while being mindful of the impact it is creating.

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Zsofia Lakatos, corporate member of the World Communications Forum Association and the former President of the Hungarian PR Association was named Member Emeritus of HuPRA. This title is awarded to professionals who have earned imperishable merits in the promotion of Public Relations. 

The Hungarian PR Association (HuPRA) can elect Member Emeritus once a year. This title is awarded to PR-professionals who have earned imperishable merits in the acknowledgement, education, development, and promotion of Public Relations and contributed to the strengthening and promotion of HuPRA in Hungary and internationally.

Zsofia Lakatos is the former President of the Hungarian PR Association and the owner of Emerald Public Relations. She is also engaged in crisis management, owns Válság112 Crisis Consulting and is an internationally acclaimed sustainability expert, owner of Business Sustainability Program. Zsofia holds a diploma from Budapest Business School, studied at California State University Northridge and has an MBA in Management from the Budapest University of Technology and Economics.

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Article by Mukesh Mathur, Senior Partner, Retail and Consumer Products Practice, BOD Consulting.

Covid-19 has been the biggest game changer disrupting entire industries almost overnight. Many rules of the game – be it routine workplace operations, social distancing guidelines, customer facing “standard operating procedures'', complaints addressal systems, supply chain efficiencies or delays etc. – had to be rewritten and businesses had to work incessantly to realign with new realities.

The Retail and Wholesale industry was impacted in particular. Definite advantage in responding to effects of coronavirus was to those enterprises that were already equipped for rapid innovation in different work-streams of their business.

Customer experience has always been important;  it is more important in Covid-19 times. New customer acquisition and existing customer retention are crucial pillars of customer experience.  Research shows that existing customers buy more frequently and buy more each time than new customers. It is 4-6 times cheaper to sell to existing customers than it is to new customers. 

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"The role of artificial intelligence of modern communication technologies in the development of blind media literacy" - research conducted by Dr. Mina Nazari, WCFA Executive Board Member, PR & Communication researcher and winner of IPRA GWA in 2017.

The rapid growth of technology and social media has made significant changes in the communication and development of human knowledge. The development and availability of smartphones (new mobiles) has transformed communication skills, knowledge and understanding of individuals. In decades ago, the blind and those who were in trouble with the outside world, with help of artificial intelligence derived from these smartphones and technologies, have somehow been able to upgrade their knowledge.

The present research studies the role of artificial intelligence apps and social networks and other mass media in the media literacy of the blind. You can read the whole research paper here.

In the past decade, artificial intelligence technology has been expanding, and only in few years ago, there has been a lot of improvement in training machine. Among the designers and investors involved in researching artificial intelligence using this technology are social networks.

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PANDEMIC: THE BEGINNING

As the lockdown came, the rules of the game that we all were used to have changed dramatically.

During the crisis, many companies had to leave the market. Some have drastically reduced their budgets for various events: this includes not only the cancellation of live events, but also the budget for communication projects, brand promotion, and a range of media services.

The financial status of a company, including its monetary turnover and client portfolio can be estimated through the National rating of communication agencies that is held yearly in Russia.  The latest rating consists of only 75 companies. However, they do not all focus mainly on PR activities. Plus, many of the featured companies have yearly revenue of under 6 million rubles, which is comparable to the level of income of one freelancer. SPN Communications was placed in the 5th place of the rating for a reason – our agency is known to almost every brand in Russia because of our working experience and expertise.

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