The World Communications Forum Association is welcoming four high-profile PR experts as new Individual Members who are ready to be pro-active and contribute to the development of the modern public communications worldwide.

These four newcomers are:

Amanda Coleman (UK) - Amanda is a crisis communication specialist and the director and founder of crisis communication consultancy Amanda Coleman Communication Ltd. She has more than 20 years experience in emergency services communication and the author of the book "Crisis Communication Strategies". Amanda is an advisor for the Resilience Advisors Network, a senior associate of the Centre for Crisis and Risk Communication and the Chair of the UK’s Emergency Planning Society Communication Professional Working Group.

Edgar Amirkhanyan (Armenia) - Edgar is a Public Relations Specialist and Media Producer in charge of the digital platforms of the Public Radio of Armenia, as well as the head of the Public Relations and Marketing Department of Eurasia International University. He has led numerous reputable local and international projects presented on the Public Radio in the Committee of Foreign Relations of the European Broadcasting Union.

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Davos Online Communications Summit 2022 turned into a real benchmark for the PR professionals all over the world. It gathered over 100 leading experts in the industry and offered underpinning post-pandemic concepts for the future of public communications. The Summit, traditionally organized by the WCFA, was entitled “The New PR World: Look ahead. Re-think. Change. Succeed.”.

WCFA launched the event with the objective to address the major challenges facing the post-pandemic world and how the Public Relations industry contributes to the recovery in all sectors, following contemporary methods and key digital tools of the future.

Among the main participants were PRCA Director General and ICCO Chief Executive Francis Ingham,  Sherlock Communication Managing Partner Alasdair Townsend,  Global PR Hub Regional Country Manager Mai Anh Le, Purposeful Relations Co-founder Stuart Bruce, Genetikomm Consultancy Co-Founder Eva Snijders, Alexander PR Group Managing Director Marie Alexander, National Public Relations Senior Consultant Rosanne Bourque, KWT Global and Prophet Founder Aaron Kwittken, Sibanye-Stillwater Senior VP Thabisile Phumo, Cision Sales Director - Emerging Markets Vlad Bazikalov and other prominent representatives of influential PR organizations and global companies.

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The World Communications Forum Association is proud to announce that O’Dwyer’s Public Relations News will be the official Media Partner to support its members, global activities and major events.

O'Dwyer's is considered one of the best resources for the PR industry, which help you find top PR firms near you through its directory and rankings. PR's most sophisticated, influential audience relies on O’Dwyer’s in-depth stories and extensive databases backed by 53 years of reporting on public relations. Two-thirds of their readers have more than 20 years of experience in PR and communications and over half are at the president or chief officer level.
 
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The Brazilian public relations company LatAm Intersect PR joined the World Communications Forum Association as a Corporate Member to initiate global connections for best practices and industry progression.

LatAm Intersect PR specializes in corporate and consumer campaigns for clients across the Latin American region.‘Intersect’ refers to their central tenet: in a world of big data and automation, the ability to connect with people on their terms, to inform and persuade them of a particular point of view through relationships, evidence and discussion is more important to businesses than ever.

The company helps clients leverage their intersections with audiences ranging from customers and employees, to business partners and investors across the region. They have international experience and expertise, working with industry including technology, telephony, travel and tourism, education, SAAS, marketing and professional services, industry, business services, logistics and ecommerce, media and marketing, wine and gastronomy, fashion, lifestyle and entertainment.

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Quote by Michael T. Schroeder, CEO of ORCA Affairs Berlin/Germany and Partner of SecNewgate

Seldom before has there been so much change as there is today. Change has become a fundamental feature of our time. But – is this really something new? Isn't social change a typical feature of modernity? Today, however, we are dealing with processes and courses of change that were not so much the rule in the previous process of change in modernity, but rather the exception.

In the public sphere, and especially in the social sciences, this new era of transformation was primarily identified with the upheavals of 1989/90. What only a few suspected in 1989/90 is now becoming increasingly obvious: after the transformation is before the transformation, in the East as well as in the West and above all on a global level.

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Ekaterina Movsesyan becomes the new CEO of CROS communications agency. She replaced Dmitry Kantor, who held the position for the past 11 years.

Ekaterina has been working in the communications industry for over 17 years. She joined CROS in 2010 as a project manager. As the Vice President and Deputy CEO, she was recently supervising complex communications projects, developed new business segments and was responsible for the implementation of the agency's development strategy.

In her new position, Ekaterina will focus on the agency's operational management and continue to work on the issues related to business development and strengthening of CROS expertise.

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Article by Zsófia Lakatos, Owner of Emerald PR, an affiliate of Burson Cohn&Wolfe (Hungary).

When I was a teenager, I wrote poems in Hungarian and English. For one reason, this one often echoes in my head nowadays: Words of happiness / that sparkle in the sky / Of grief and pain and sorrow / Hiding in the dark / Lonely words of justice / And rules that control you / Little things we use / 'Cause words don't hurt you / People do.

Maybe these lines spin in my mind repeatedly because the pandemic era we live in really shows how much responsibility we, as communication professionals, have. I deeply believe that it is the greatest power - and a terrible responsibility that comes with it – to be able to influence people’s thoughts.

Even in peacetime, under business as usual, we need to be very aware that the words we use will affect people. Because we crawl into their heads and influence, maybe manipulate them. We have an impact on their thoughts and an impact on their behavior.

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Article by Saurabh Uboweja, Founder and Managing Partner, BOD Consulting and Board Member, WCFA.

Artificial Intelligence has entered the chat

The first time the world heard the words, “Hey, Siri!”, it was the first day Artificial Intelligence (AI) was introduced into the day-to-day lives of the common people. Siri quickly became the one-stop solution for all our questions. Starting from our morning alarms to recommending a restaurant nearby - everything became extremely simple. AI entered our lives in the form of a hyper-personalised assistant.

It was not long before different brands started relying on AI to assist their users and learn more about their habits, thoughts, and patterns. Brands that were till now just names and logos came alive. They were not just interacting with the user but also learning and growing with them.

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