The African public relations company HSA PR joined the World Communications Forum Association as a Corporate Member aiming to connect with professionals from all around the world and position itself on the top of the market.

HSA PR is a Public Relations and Communications company operating in Ghana and the United States. The company specializes in capturing the essence of brands, personalities, organization and entities and have supported corporations, law firms, educational institutions, politicians and executives with various services.

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The Iranian PR expert Mrs. Mina Nazari was re-elected to a second one-year term to continue her service as an external WCFA Controller on key Executive Committee matters.

Her election was approved by the WCFA General Assembly, the main deliberative, policymaking and representative organ of the Association, and legally accepted by the Swiss Commercial Register.

Mina will play an important role in WCFA by ensuring the accuracy and integrity of financial information and work closely with the Board to develop long-term financial plans and strategies.

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The WCFA Annual General Assembly is the main policy-making organ of the Association and welcomes all members and candidate members to exchange ideas on how to further develop the PR business. It provides a unique networking opportunity for communications specialist around the globe to connect and discuss the full spectrum of interenational collaborations.

This year the General Assembly was held on April 6, 2 p.m. CET on Zoom. All successful events, awarding programs, media relations and overall achievements launched by the WCFA in 2022 were reported. The President Maxim Behar also presented the 2023 calendar of planned events for 2023 and encouraged all attendees to join forces with WCFA and be proactive in shaping the future of modern Public Relations.

During the meeting all members approved the re-election of Mrs. Mina Nazari, based in Iran, to continue her service as an external Controller on key Executive Committee matters.

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The Executive Committee of WCFA with sadness was informed that our great friend and active participant in Davos Summits Francis Ingham passed away. Francis was also Chair of the Jury of the latest Davos Regional PR Awards and worked on the judging until his last day. Francis Ingham was Director General of PRCA and Chief Executive of ICCO, the world's largest PR organization.

WCFA lost a friend and a great expert, the PR world lost a leader with wide horizons and brave ideas, a fighter for more ethical and more transparent business.

R.I.P.

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Since its creation in 2000, Datawords Group has established itself as a leader in e-multicultural technologies, forging the term Multicultural Ingenuity to reflect its capacity to support brands in the deployment of their digital marketing and technology strategies on an international scale.

Multicultural at its core, Datawords has developed a unique know-how and expertise in adapting its clients' technologies, strategies and digital content to a local audience, while respecting their brand image. The deployment of international campaigns poses a real challenge for major global brands, with linguistic and technical constraints, as well as cultural preferences, that can make a single global campaign impossible. Datawords relies on both MULTI digital expertise and CULTURAL adaptation of brand content across more than 50 languages and countries to capture local relevancy.

To reinforce its position in the Chinese market, Datawords announces the acquisition of the award-winning integrated communication company Switching-Time, founded in Shanghai, China. Established in 2012, Switching-Time serves a prestigious set of clients in the fashion, beauty, luxury and lifestyle industries. Over the years, it has expanded its offering to cover the full breadth of digital marketing services, including public relations (e-PR), influencer digital marketing and social media.

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Kobi Hemaa Osisiadan-Bekoe has been appointed as the Director of Corporate Affairs of the Ghana-India Kofi Annan Centre of Excellence in ICT (GI-KACE). She becomes the first female to occupy a director’s position since its establishment.
Kobi Hemaa has over 14 years of experience in marketing, events, and communication. Kobi Hemaa is significant in media and international relations, tourism, journalism, diplomacy, and philanthropy.

She grooms and nurtures leaders in the public and private sectors on brand visibility, communications, and media relations. She leads major enterprise-level projects on negotiations, Investor relations, Market Entry Strategies, Multicultural Relations, Brand sustainability, Protocol and Public Diplomacy in Ghana, Nigeria and Netherlands.

She is the first Ghanaian member of the World Communication Forum. She is a member of the Ghana Journalist Association (GJA), Chartered Institute of Marketing Ghana (CIMG), Institute of Public Relations (IPR), Chartered Institute of Public Relations, UK (CIPR), and Women in Cybersecurity, West Africa Affiliate.

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Sherlock Communications, the award-winning public relations and digital marketing agency with offices across Latin America, has appointed regional tech expert Richard Fenning as its new Director of Search Engine Optimisation (SEO), starting immediately.

Born in Ireland, Fenning joins Sherlock Communications after spending three years working at Americanas s.a. in Rio de Janeiro as SEO Manager, where he led the SEO team of the largest e-commerce company in Brazil with revenue of US$1.6 billion. Responsible for the complete SEO strategy for e-commerce brands focusing on organic performance, he also led Americanas’ App Store Optimisation (ASO) strategy, increasing organic installs by 90 per cent year-on-year through improved keyword ranking.

In his new role, Fenning will develop Sherlock Communications’ dedicated SEO department, driving innovation, leading strategic vision, and providing increased value to the agency’s numerous international clients, such as Akamai, Getty Images, Maersk and Virufy. Sherlock Communications specialises in providing support to overseas companies eager to understand and engage with Latin American markets. The seven-year-old agency, named “Best in LATAM” for four successive years at the PRWeek Global Awards, boasts a client portfolio that spans sectors from fintech to travel, education to pharmaceuticals, blockchain to sport, and more.

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Article by Roger Darashah, Partner Director, LatAm Intersect PR.

Earned engagement has become more relevant than ever;
delivering it is what sets PR apart.

As an industry public relations (PR) is maddeningly discrete.  This is partly due to the nature of the professional, operating behind the scenes.  Our clients are the protagonists, rather than our agencies.  

While understandable, this reticence has not helped the profession to position itself amongst the giants of marketing, advertising and, increasingly marketing technology (market). PR, however, retains an unmatched ability to navigate ambiguity, to respond in real time, and to react to events.

On Oscar night, it wasn’t ‘brand’ Will Smith’s advertising agency that his publicist called . . . . it was certainly his PR team. But the industry remains reluctant to assume this leadership, and act as a genuine protagonist in the wider arena of marketing and communications.  Sometimes, I see the sector as reduced to chasing (other people’s) ‘shiny objects’, instead of setting our own course.

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