The WCFA Davos Communications Summit 2025 in Switzerland brought together leaders from across the globe to celebrate the very best in communications during the annual Davos Communications Awards Gala Dinner.Among the standout winners was Sherlock Com...
In a landmark collaboration between education and technology, the American Federation of Teachers (AFT), in partnership with OpenAI, Microsoft, and Anthropic, has announced the launch of the National Academy for AI Instruction – a $23 million initiat...
Brandjacking – the appropriation of a brand’s image or messaging – has evolved into one of the most intriguing opportunities in modern marketing and public relations. In today’s fast-paced digital landscape, where social media and viral culture domin...
The WCFA is proud to share that our President, Maxim Behar, has been ranked No. 7 in the Top 20 Business Influencers in Bulgaria for 2025, according to the independent global ranking platform Favikon. This recognition highlights Maxim’s outstandin...
In today’s landscape, leadership visibility is no longer optional – it is a cornerstone of modern public relations strategy. As trust in institutions continues to fluctuate, audiences increasingly look to individual figures – particularly CEOs – for...
In recent years, influencer marketing has transitioned from a niche digital tactic to a central pillar of modern brand strategy. In 2020, the global market was valued at $9.7 billion, and by 2025, it is projected to reach over 30 billion. This rapid...
The WCFA invites communications professionals, PR consultants, marketers, and business leaders to a free online masterclass titled “AI-Powered PR: Building Trust, Authority & Visibility”, taking place on: Date: Wednesday, August 20, 2025Time: ...
In a shift that redefines the media and marketing landscape, 2025 is poised to become the first year in which user-generated content will generate more global advertising revenue than traditional media – a seismic change driven by evolving audience b...
In a record-breaking moment for luxury, fashion, and branding history, the original Hermès Birkin bag – once carried daily by British French icon Jane Birkin – has sold for a staggering €8.6 million ($10 million), becoming the most expensive handbag...
What happens in our brain when we see an ad, touch a product's packaging, or consider adding an item to our cart? Traditional marketing long attempted to answer these questions using surveys and focus groups. Today, neuromarketing seeks those answers...