Article by Lars Voedisch, Founder of PRecious Communications In today’s landscape, winning attention and establishing authority as a brand isn’t just about reaching human audiences; it’s about ensuring your brand resonates through the algorithms t...
Article by Neha Arora, Head of Corporate Communications at Triveni Engineering & Industries Limited and WCFA Individual Member What is AI-Driven Personalization? AI-driven personalization refers to the utilization of artificial intellig...
With over two decades of experience in corporate communication and leadership positions across various organizations, making significant contributions, Thabisile Phumo made waves with her expertise and innovative approach to corporate communications....
Article by Zsofia Lakatos, Managing Director at Emerald Public Relations (Hungary) and WCFA Global Advisory Board Member. I was recently judging a prestigious communications competition and was shocked to find that there is still no healthy li...
My business – interview with Zsófia Lakatos, owner-CEO of Emerald PR, former President, and Member Emeritus of the Hungarian PR Association - What do you consider the highlight of your career so far?I can't name one thing, because a career path is...
Since its creation in 2000, Datawords Group has established itself as a leader in e-multicultural technologies, forging the term Multicultural Ingenuity to reflect its capacity to support brands in the deployment of their digital marketing and techno...
Kobi Hemaa Osisiadan-Bekoe has been appointed as the Director of Corporate Affairs of the Ghana-India Kofi Annan Centre of Excellence in ICT (GI-KACE). She becomes the first female to occupy a director’s position since its establishment.Kobi Hemaa ha...
* Fenning brings more than 15 years of digital experience, including with Americanas s.a. and Mercado Libre, to award-winning comms agency’s dedicated SEO department* With a portfolio of independent start-ups and huge multinationals, Sherlock Communi...
Article by Roger Darashah, Partner Director, LatAm Intersect PR.Earned engagement has become more relevant than ever; delivering it is what sets PR apart. As an industry public relations (PR) is maddeningly discrete. This is partly due to the nature...
Exclusive research by the WCFA Corporate Member Sherlock Communications - LATAM PR and Digital Marketing Agency, and winner of five Golden Davos Communications Awards. The rapid growth of Blockchain in Latin America is changing the way people view...