20:00 PM - 22:00 PM: Welcome Reception
Location: TBC

Upon arrival in Davos, attendees are invited to join for an evening of networking over welcome drinks.

Dresscode: Business casual

8:30 AM - 15:45 PM: Conference Day 1

Congress Centre Davos, 
Promenade 92b, 7270 Davos Platz (link)

8:30 AM - 9:20 AM: REGISTRATION

9:20 AM - 9:25 AM: OPENING WORDS
Maxim Behar, WCFA President

9:25 AM - 9:30 AM: WELCOME REMARKS
Mayor of the Davos Municipality 

9:30 AM - 10:00 AM
Keynote Speaker (To be revealed)

10:00 AM - 10:30 AM
Keynote Speaker (To be revealed)

10:30 AM - 11:00 AM
Keynote Speaker (To be revealed)

11:00 AM - 11:30 AM: COFFEE BREAK/ NETWORKING

11:30 AM - 1:00 PM: PANEL DISCUSSION: 

AI & Technology for Modern Communications

• Personalization at Scale: Using machine learning to deliver tailored messages across diverse platforms

• Real-Time Insights: Harnessing AI-powered analytics for faster decision-making and trend spotting

• Human-AI Collaboration: Enhancing creativity and strategy through synergy between tech and human expertise

• Tech-Driven Storytelling: Integrating AR, VR, and interactive tech to create immersive brand narratives

• Security & Misinformation: Addressing deepfakes, data breaches, and the role of tech in content authenticity

13:00 PM - 14:00 PM: LUNCH BREAK

14:00 PM - 15:30 PM: PANEL DISCUSSION: 

Multi-Gen Communications Firechat: 4 Generations on the Battlefield

• Collaborative Communication: Building intergenerational trust and understanding in high-stakes environments

• Tech Fluency Gaps: Addressing digital literacy differences to ensure clear and inclusive messaging

• Shared Values vs. Unique Triggers: Identifying universal motivators while honoring generational distinctions

• Feedback Loops: Creating open, two-way channels for real-time feedback across age groups

• Leadership & Influence: Empowering voices from all generations to lead and contribute in communication strategy

Panelists: Chetna Krishna-Becker, Marketing Manager at ADVANTICS (France) and Оfficial Оutreach Guide for CERN (Switzerland)

15:30 PM - 15:45 PM: Closing Remarks and Q&A
Maxim Behar, WCFA President

18:00 PM - 22:00 PM: Gala Dinner & Awards Ceremony

Location: TBC

Join us for an unforgettable evening of elegance, celebration, and connection! Enjoy a 3-course gourmet dinner in the company of esteemed professionals and innovators in the communications field. The highlight of the evening will be the prestigious Davos Award Ceremony of the annual global Davos Communications Awards 2026, where excellence and creativity take center stage.

Dresscode: Black tie

9:00 AM - 14:45 PM: Conference Day 2

Congress Centre Davos, 
Promenade 92b, 7270 Davos Platz (link)

9:00 AM - 9:20 AM: REGISTRATION

9:20 AM - 9:30 AM: OPENING WORDS
Maxim Behar, WCFA President

9:30 AM - 11:00 AM: PANEL DISCUSSION:

Crisis Management & the Architecture of Brand Trust

• Unified Messaging Under Pressure: Establishing consistent, transparent communication to reinforce brand reliability during crises

• Empathy-Driven Response: Using emotional intelligence to humanize the brand and foster trust in moments of uncertainty

• Trust Anchors: Leveraging brand values, legacy, and leadership to stabilize audience perception when confidence is shaken

• Cross-Functional Collaboration: Aligning PR, legal, and operational teams to present a coherent, trustworthy front

• Narrative Control & Misinformation: Proactively managing the brand story while combating false or damaging narratives

Panelists:

• Ayesha Nicholls, Director of Communications, GovTech Barbados (Barbados)
• Mihael Cigler, CEO of MC Public Affairs (Slovenia)

11:00 AM - 11:30 AM: COFFEE BREAK/ NETWORKING

11:30 AM - 13:00 PM: PANEL DISCUSSION

Ethics in Communications: The Moral Compass of Messaging

• Bias Recognition: Identifying and mitigating implicit bias in language, visuals, and narrative framing

• Whistleblowing & Internal Integrity: Encouraging ethical practices within communications teams and reporting structures

• Cultural Sensitivity: Respecting global, regional, and community-specific norms to avoid tone-deaf or harmful messaging

• Informed Consent & Privacy: Communicating responsibly with data, ensuring audiences know how their information is used

Moderator: Michael Schroeder, CEO of Orca Affairs (Germany)

• Jared Meade, Founder of Rayne Strategy Group (US)
• Rodrigue SOFFO, CEO and Influencer at RS Intelligence & Lobbying (Cameroon)
• Mfundo Telson Radebe, Lecturer at Nelson Mandela University (South Africa)

13:00 PM - 13:30 PM: COFFEE BREAK/ NETWORKING

13:30 PM - 14:00 PM: Fireside chat: How Brands Measure Reputation and Win Minds in an AI-driven world

• Catherine Hernandez-Blades, Independent Board Director (US)
• Stephen Hahn-Griffiths, Chief Reputation & Strategy Officer at The RepTrak Company (US)

14:00 PM - 14:30 PM: Fireside chat: TBC

• Katja Fasink, CEO at key7 Communications (Slovenia)

14:30 PM - 15:00 PM: Keynote Speech 

• Paul Holmes, CEO at PRovoke Media (UK)

15:00 PM - 15:15 PM: Closing Remarks and Q&A
Maxim Behar, WCFA President