PR Agency of the Year

This award recognizes a public relations agency for its achievements, performance, values, and excellent work over the last year. It is not dependent on size but celebrates excellence in clients, employees, and society.

Digital Agency of the Year

This award recognizes a digital agency for its achievements, performance, values, and excellent work over the last year. It is not dependent on size but celebrates excellence in clients, employees, and society.

In-house Team of the Year

This award recognizes any in-house private, not-for-profit, or public sector public relations and communications team, demonstrating effective communications and use of resources, and general contribution to the organization’s objectives.

Most Impactful NGO Communications Team

This award recognizes a nonprofit organization (NGO) that has used communication to drive awareness, fundraising, advocacy, or behavior change in support of its mission. Entries should include results on reach, engagement, and impact.

University Communications Team of the Year

This award honors an in-house university or higher education institution’s communications team that has effectively promoted academic programs, research, student life, or institutional values. Entries should demonstrate excellence in strategy, execution, and measurable outcomes such as enrollment growth, reputation improvement, or community engagement.

Leader of the Future

This award recognizes a leader who has demonstrated exceptional foresight, innovation, and strategic thinking, driving transformative change within the field of communication, marketing, or public relations. The recipient of this award embodies the qualities of a visionary, consistently setting new benchmarks and inspiring their teams, organizations, and the industry to adapt to emerging trends and challenges.

PR Rising Star

*For practitioners under the age of 30 on April 30,2026
This award recognizes the achievements and performance of young professionals who are contributing to the success of their organization and showing potential for future leadership.

PR Silver Star

*For practitioners over the age of 50 on April 30, 2026
This award recognizes those who have made and continue to make significant contributions to public relations and communications practice. It celebrates those who share their knowledge and experience to help spread and develop best practices throughout the profession.

Best Leader in Public Relations and Communications

This award recognizes a global leader in public relations. It is open to leaders of PR, communications, and public affairs consultancies and leaders of in-house communications teams.

Best Crisis Communications Leader

This award recognizes a Professional who demonstrated extraordinary success in leading a team during an economic, social, and/or reputational crisis.

Powerful Voice in Communications

This award celebrates a public figure, influencer, or thought leader who has used their platform to drive important conversations, promote causes, or elevate brand or societal messages through authentic and effective communication.

Outstanding Student Communicator

This award recognizes an university student who has demonstrated outstanding talent, initiative, and potential in the field of communications, public relations, or marketing. The winner will have led or played a key role in a campaign, project, or initiative - either academic or extracurricular - that showcases strategic thinking, creativity, and measurable (or anticipated) impact. This category aims to spotlight the next generation of communication leaders.

Best Public Relations Campaign

This award recognizes outstanding achievement in developing and implementing a public relations campaign. Tasks, developments, strategies, ideas, implementation, and results will be important to be mentioned as the main points of the overall application.

Best Marketing Communications Campaign

This award recognizes an outstanding marketing communications campaign that clearly demonstrates an integrated approach with integrated paid, earned, shared, or owned (PESO) media elements. Tasks, developments, strategies, ideas, implementation, and results will be important to be mentioned as the main points of the overall application.

Best Social Media Campaign

This award recognizes an outstanding campaign on social media platforms such as TikTok, Instagram, Facebook, or LinkedIn. The campaign should demonstrate exceptional results in increasing followers, likes, comments, engagement rates, and enhancing the brand's identity and sales.

Best Digital Campaign

This award recognizes an exceptional digital marketing campaign that leverages a variety of online channels, including social media, email marketing, search engine marketing (SEM), display advertising, and more. The campaign should showcase significant achievements in driving engagement, website traffic, conversions, and overall brand growth.

Global Communication Campaign

This award is presented to a campaign led from one country but implemented in 10 or more markets around the world.

Inclusive Marketing Campaign

This award recognizes campaigns that make a conscious effort to include diverse audiences, including multicultural, LGBTQ+, and differently-abled consumers.

Engage for Change Campaign

A campaign designed to improve public health or drive awareness of an issue with important societal implications.

Best Internal Communications Campaign

This award recognizes campaigns that best exemplify excellence in internal communications that supported the organization in creating a great employee experience. The campaign should demonstrate clear objectives, a creative-strategic approach, and well-defined results.

Best Influencer Marketing Campaign

This award recognizes campaigns that were executed across multiple platforms which successfully increased brand awareness and/or engagement, by working with big-name celebrities and/or micro-influencers to social media networks.

Best Content Marketing Campaign

This award recognizes award-worthy content that clicks with bloggers, brand ambassadors, influencers and inspires them to spread it by word-of-mouth.

Best Use of Brand

This award is for the best use of the brand. This could include any, or all, aspects of branding including naming, visual, audio, and experiential. It can be for the development or launch of new branding or for redevelopment and relaunch.

Best Corporate Affairs

This award recognizes effective corporate affairs to support reputation, public affairs, or financial relations.

Special Event

This award recognizes events that support or raise awareness about special causes and/or demonstrate innovative organizational tactics. Live, virtual, and hybrid events may be nominated.

Emerging Technology Campaign

This award celebrates campaigns that highlight the use of emerging technologies, such as blockchain, AR/VR, or IoT, to create innovative and impactful communication strategies.

Employer Branding Campaign

This award recognizes campaigns that succeed to attract and retain talents and embodies the organization’s employee experience leading to a higher rate of retention.

B2B Communications Campaign

This award recognizes clear results in achieving strategic business-to-business goals, promoting products and services offered specifically to businesses (as opposed to consumer goods).

Best Lifestyle Campaign

This award recognizes an outstanding campaign focused on fashion, beauty, or general lifestyle topics.

Best Health & Wellness Campaign

This award recognizes an outstanding campaign focused on promoting personal health and well-being.

Best Education Campaign

This award recognizes an outstanding campaign that effectively promotes education, learning initiatives, or skills development. The campaign should demonstrate measurable success in reaching its target audience, driving engagement, and achieving key objectives such as increased enrollment, awareness, participation, or advocacy for educational causes.

Communications in the Age of Crypto

This award recognizes outstanding campaigns that succeed in enhancing the company’s brand and its new approach in the world of cryptocurrencies.

Best CSR or ESG

This award recognizes successful public relations to deliver or support purpose-led business with a clean environment, social and governance (ESG), and corporate social responsibility (CSR) emphasis.

Best AI-Enhanced Communications Strategy

This award recognizes innovative communication strategies that integrate artificial intelligence to enhance targeting, personalization, automation, or data analysis. Entries should highlight the unique value AI brought to planning, execution, or results.

Best Use of Data & Analytics in Communications

This award recognizes a campaign that effectively used data and analytics to guide messaging, channel selection, and audience engagement. Entries should demonstrate measurable outcomes driven by strategic insights.

Best Reputation Turnaround Campaign

This award recognizes campaigns that successfully rebuilt public trust or brand image after a reputational setback. Entries should clearly show the before-and-after metrics and strategy behind the shift.

Best Gamification Strategy in Communications

This award recognizes a campaign that successfully applied gamification elements - such as collecting points, challenges, rewards, or interactive features - to drive audience engagement, learning, or loyalty. Entries should highlight the strategy behind the game mechanics and demonstrate measurable impact on audience behavior.

Most Innovative Use of Visual Storytelling

This award recognizes a campaign that effectively used visual content - like infographics, short videos, or design elements - to communicate complex ideas with clarity and emotional impact. Entries should demonstrate the strategic use of visuals, explain the creative approach, and present measurable outcomes related to audience engagement or understanding.

Best Communications for Product Launch

This award recognizes a communications strategy that effectively introduced a new product or service to market, generating excitement, awareness, and uptake across relevant channels.

NGO Advocacy Campaign of the Year

This award honors a nonprofit-led campaign that influenced public policy, raised awareness of social justice issues, or mobilized communities around a key advocacy objective. Entries should showcase clear communication objectives and demonstrable impact on public discourse or legislation.

Most Innovative Campaign

This award recognizes a campaign that introduced bold, creative, and original ideas to overcome challenges or capture audience attention. Entries should highlight inventive strategies, unique execution, and measurable impact driven by innovation.

Excellence in Consumer Relations

This award honors campaigns or initiatives that successfully build and maintain strong, trust-based relationships with consumers. Entries should demonstrate effective communication strategies that enhance customer loyalty, satisfaction, and engagement, backed by measurable results.

Best Sport or Entertainment Campaign

This award recognizes an outstanding campaign that successfully promoted a sport, music, film, or entertainment-related event, brand, or person. Entries should showcase creative execution, audience engagement, and measurable impact within the entertainment or sports industry.

Best Communications for a Startup or Scaleup

This award recognizes outstanding communication efforts by or for a startup or scaleup that helped build brand awareness, attract customers or investors, or position the company in a competitive market. Entries should demonstrate creativity, clarity of message, and measurable growth or engagement results.

Sustainability Communications Campaign

Recognizes campaigns that effectively communicate sustainability initiatives, climate action, or environmental responsibility, inspiring measurable behavioral or policy change.

Media Relations Campaign

Celebrates excellence in media strategy, storytelling, and press engagement that delivers outstanding earned media results and message impact.

Partnership or Collaboration in Communications

Celebrates outstanding collaborations that combined diverse expertise to deliver measurable communication success.

Public Sector / Government Communications

Recognizes excellence in communication by or for government, municipal, or public institutions that engage citizens or enhance transparency.

Best Fundraising Communications Campaign

This award recognizes an outstanding campaign designed to raise funds for a nonprofit or social cause. Entries should show how storytelling, donor engagement strategies, or digital tools were used to drive financial support and build donor relationships.

Best Humanitarian Communications Campaign

This award recognizes a campaign focused on humanitarian issues such as disaster response, refugee support, conflict zones, or global aid. Entries should demonstrate empathy, impact, and clarity in storytelling to raise awareness or support for a critical cause.