In an age where artificial intelligence is transforming the way businesses communicate, strategic leadership in AI-powered PR is crucial. Sanjiv Winayak, Senior Client Director and Head of AI at Milk & Honey, will share his cutting-edge insights...
In a groundbreaking move, Lidl is set to become the first supermarket to sell products directly through TikTok Shop. Starting at 9am on February 20th, the brand will launch exclusive high-protein product bundles, priced at just £5 each, on the popula...
Valentine's Day in 2025 is bringing some of the most exciting and unexpected collaborations to the forefront. From dating apps to global brands, these iconic partnerships are redefining the way we celebrate love and creativity. Here are three standou...
Businesses and organizations work hard to attract new customers in every way possible - through social media marketing, sales campaigns, and more. The investment of time and money in customer acquisition is only beneficial if the company invests in c...
In today's fast-paced world, where consumers are bombarded with vast amounts of information and content across various platforms, it's essential for brands to offer more than just a product – they need to create complete experience. One of the most e...
Paying attention to trends and predictions is crucial in the ever-changing world of public relations. To be successful, PR professionals need to anticipate emerging trends and adapt their strategies to meet new challenges - the development of new tec...
The Davos Communications Awards 2025 are here! Hosted by the World Communications Forum Association (WCFA), this global annual competition celebrates the brightest stars and boldest ideas in communications. Open to professionals, companies, and in-ho...
Communication enthusiasts, industry leaders, and innovators are invited to participate in the Davos Communications Summit 2025, organized by the World Communications Forum Association. Taking place on April 9-11 in beautiful Davos, Switzerland, this...
WCFA is pleased to welcome Axia Public Relations as its newest Corporate Member. Forbes Magazine named Axia one of America’s Best PR Agencies. Many of America’s most admired and fastest-growing organizations trust Axia as their public relations agenc...
WCFA is pleased to welcome Public Dialog as its newest Corporate Member. The company is the first public relations agency in Poland, highly focused on the needs of tomorrow in the realm of communication and the building of genuine, lasting relationsh...