In a shift that redefines the media and marketing landscape, 2025 is poised to become the first year in which user-generated content will generate more global advertising revenue than traditional media – a seismic change driven by evolving audience b...
In a record-breaking moment for luxury, fashion, and branding history, the original Hermès Birkin bag – once carried daily by British French icon Jane Birkin – has sold for a staggering €8.6 million ($10 million), becoming the most expensive handbag...
What happens in our brain when we see an ad, touch a product's packaging, or consider adding an item to our cart? Traditional marketing long attempted to answer these questions using surveys and focus groups. Today, neuromarketing seeks those answers...
Get ready for two transformative days in the heart of the Swiss Alps, where the brightest minds in AI, corporate strategy, and global communications converge for the annual Davos Communications Summit 2026 (April 23-24, 2026) — the must-attend event...
In recent years, the line between business and values has grown increasingly thin. Brand activism, the public stance a company takes on social, environmental, or political issues – has shifted from being an optional strategy to a reputational imperat...
WCFA is excited to welcome four distinguished PR experts as our newest Individual Members. Their varied backgrounds and deep experience promise to enrich our community with fresh perspectives and drive meaningful advancements in the field of communic...
Join us for a series of powerful WCFA PR Masterclasses in 2025, where industry leaders share their expertise and strategies to elevate your PR skills. Our upcoming events will delve into critical topics and cutting-edge trends shaping the PR landscap...
As the global PR community comes together to celebrate World PR Day 2025, the World Communications Forum Association (WCFA) is offering an exclusive 50% discount on corporate memberships – now available for just €125! The special offer is valid fr...
Polarisation isn't just a buzzword – it's a reality we all face. From political ideologies to economic disparities and cultural divides, society is more fragmented than ever. A 2025 Edelman Trust Barometer revealed that only 47% of people trust the m...
The WCFA invites communications professionals, PR consultants, marketers, and business leaders to a free online masterclass titled “The Entrepreneurial Mindset: How PR Can Drive Sales”, taking place on: Date: Wednesday, July 16, 2025Time: 3:00 PM...