WCFA is excited to announce PRMR Inc. as its newest Corporate Member. PRMR Inc. is a comprehensive public relations firm that provides a full suite of in-house services, including public relations, creative solutions, and digital/social media experti...
As technology continues to evolve and consumer behaviors shift, the ways in which brands communicate and connect with audiences are transforming. In 2025, public relations and digital marketing will increasingly focus on building authentic, meaningfu...
In today’s globalized world, effective communication involves more than just translating words; it requires a deep understanding of local cultures, values, and traditions to ensure that messages resonate meaningfully with diverse audiences. Successfu...
In an age where artificial intelligence is transforming the way businesses communicate, strategic leadership in AI-powered PR is crucial. Sanjiv Winayak, Senior Client Director and Head of AI at Milk & Honey, will share his cutting-edge insights...
In a groundbreaking move, Lidl is set to become the first supermarket to sell products directly through TikTok Shop. Starting at 9am on February 20th, the brand will launch exclusive high-protein product bundles, priced at just £5 each, on the popula...
Valentine's Day in 2025 is bringing some of the most exciting and unexpected collaborations to the forefront. From dating apps to global brands, these iconic partnerships are redefining the way we celebrate love and creativity. Here are three standou...
Businesses and organizations work hard to attract new customers in every way possible - through social media marketing, sales campaigns, and more. The investment of time and money in customer acquisition is only beneficial if the company invests in c...
In today's fast-paced world, where consumers are bombarded with vast amounts of information and content across various platforms, it's essential for brands to offer more than just a product – they need to create complete experience. One of the most e...
Paying attention to trends and predictions is crucial in the ever-changing world of public relations. To be successful, PR professionals need to anticipate emerging trends and adapt their strategies to meet new challenges - the development of new tec...
The Davos Communications Awards 2025 are here! Hosted by the World Communications Forum Association (WCFA), this global annual competition celebrates the brightest stars and boldest ideas in communications. Open to professionals, companies, and in-ho...