The WCFA invites communications professionals, PR consultants, marketers, and business leaders to a free online masterclass titled ‘Speaking the CEO's Language & Proving PR Value’, taking place on:

Date: Tuesday, September 30, 2025
Time: 3:00 PM CET
Zoom Link: https://zoom.us/j/6252668357
Register now here!

Join us for an insightful masterclass led by Catherine Hernandez-Blades, a seasoned executive and board director with more than 25 years of global leadership experience across the financial services, technology, aerospace, defense, and government sectors. She currently serves on the boards of CoreCivic, Inc. (NYSE:CXW) and The RepTrak Company, and is an Operating Partner at Periscope Equity. Previously, she held C-suite roles as Chief Marketing and Communications Officer at SAIC, Aflac, and Flex, where she launched ESG organizations, drove culture transformation, and led crisis and issues management for some of the world’s most recognized brands.

This session will explore how PR professionals can elevate their role within organizations by aligning more closely with executive priorities and strategic business goals. Attendees will gain actionable insights on how to lead with confidence, communicate with executive precision, and clearly demonstrate the value of PR. Key learning points will include:

• Earn your seat at the table – master the C-Suite dynamic
• Talk like a CEO – clear, sharp, impactful communication
• Show PR’s ROI – measure, prove, and present real value
• Connect PR to strategy – link communications with growth & trust

Don’t miss this opportunity to gain valuable insights!