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Masterclass with Sophie Reymond on AI-Powered PR – August 20, 2 PM CET, Zoom

Masterclass with Sophie Reymond on AI-Powered PR – August 20, 2 PM CET, Zoom

The WCFA invites communications professionals, PR consultants, marketers, and business leaders to a free online masterclass titled “AI-Powered PR: Building Trust, Authority & Visibility”, taking place on:

Date: Wednesday, August 20, 2025
Time: 2:00 PM CET
Zoom Link: https://zoom.us/j/6252668357
Register now here! 

Join us for an insightful masterclass led by Sophie Reymond, a seasoned public relations expert with over a decade of experience supporting tech, health, and science-focused companies across Europe and the U.S. A pioneer in integrating AI into communications, Sophie regularly delivers workshops and training for PR professionals, helping teams adopt emerging tools into their strategic workflows.

This session will dive into practical applications of AI in public relations, offering real-world guidance on how to implement AI tools effectively. Key topics will include:

  • Do’s and don’ts of using AI in communications
  • The differences between generative and predictive AI
  • How to integrate AI while maintaining strategic, human-led storytelling
  • Lessons from working with AI-first companies and why understanding the technology enhances communications impact

About the Speaker
Sophie Reymond is the founder of SRPR, a boutique consultancy specializing in strategic communications, media relations, and executive visibility. She has held senior roles both in-house and at leading agencies, advising fast-growing startups and corporate teams on everything from brand messaging to product launches and reputation management. Sophie has led media campaigns that placed clients in top-tier outlets including Forbes, Les Echos, TechCrunch, and Handelszeitung. She regularly works as a fractional Head of Communications and supports C-level executives with positioning and thought leadership.

Don’t miss this opportunity to gain insights for the practical application of AI in PR. 

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