Join us for a series of powerful WCFA PR Masterclasses in 2025, where industry leaders share their expertise and strategies to elevate your PR skills. Our upcoming events will delve into critical topics and cutting-edge trends shaping the PR landscape globally.

Upcoming WCFA Masterclasses on Zoom

1. AI-Powered PR: Building Trust, Authority & Visibility

• Date: August 20, 2025 | Time: 2 pm CET
• Speaker: Sophie Reymond (Switzerland), Public Relations Consultant and Founder at SRPR 
• Description: Explore how artificial intelligence is revolutionizing PR practices and how to leverage AI for brand visibility and trust-building.
  
  

2. Glocal PR: Proven Strategies to Succeed Across Markets

• Date: September 18, 2025 | Time: 2 pm CET
• Speaker: Tatevik Simonian (Armenia), Co-Founder, SPRING PR; Founder, Doing Digital Platform
• Description: Discover the keys to navigating the delicate balance between global reach and local relevance in PR strategies.
  
  

3. Managing Crises That Shake Societies: Protecting People, Institutions, Environment and the Economy

• Date: October 22, 2025 | Time: 2 pm CET
• Speaker: Katja Fašink (Slovenia), CEO, key7 Communications
• Description: Gain insights on crisis management and how PR can protect society, institutions, and economies during turbulent times.
  
  

4. #PRDoesMore: How PR Shapes Markets, Movements, and Minds

• Date: November 20, 2025 | Time: 2 pm CET
• Speaker: Jared Meade (USA), Founder & Principal of Rayne Strategy Group, Co-founder of the #PRethics Community
• Description: Understand how PR professionals shape not only markets but social movements and public perceptions on a global scale.
  
  

5. Speaking the CEO's Language & Proving PR Value

• Date: December 4, 2025 | Time: 3 pm CET
• Speaker: Catherine Hernandez-Blades (USA), Independent Board Director; Former VP Brand & Communications Officer at Aflac
• Description: Learn how to communicate PR value to CEOs and executives in a way that resonates with their business goals and priorities.