Article by Roger Darashah, Partner Director, LatAm Intersect PR.Earned engagement has become more relevant than ever; delivering it is what sets PR apart. As an industry public relations (PR) is maddeningly discrete. This is partly due to the nature...
Exclusive research by the WCFA Corporate Member Sherlock Communications - LATAM PR and Digital Marketing Agency, and winner of five Golden Davos Communications Awards. The rapid growth of Blockchain in Latin America is changing the way people view...
Quote by Michael T. Schroeder, CEO of ORCA Affairs, SECNewgate/Germany, former IPREX Global PresidentSeldom before has there been so much change as there is today. Change has become a fundamental feature of our time. But – is this really something ne...
Ekaterina Movsesyan becomes the new CEO of CROS communications agency. She replaced Dmitry Kantor, who held the position for the past 11 years.Ekaterina has been working in the communications industry for over 17 years. She joined CROS in 2010 as a p...
Article by Zsófia Lakatos, Owner of Emerald PR, an affiliate of Burson Cohn&Wolfe (Hungary).When I was a teenager, I wrote poems in Hungarian and English. For one reason, this one often echoes in my head nowadays: Words of happiness / that sparkl...
Article by Saurabh Uboweja, Founder and Managing Partner, BOD Consulting and Board Member, WCFA.Artificial Intelligence has entered the chatThe first time the world heard the words, “Hey, Siri!”, it was the first day Artificial Intelligence (AI) was...
Zsofia Lakatos, corporate member of the World Communications Forum Association and the former President of the Hungarian PR Association was named Member Emeritus of HuPRA. This title is awarded to professionals who have earned imperishable merits in...
Article by Mukesh Mathur, Senior Partner, Retail and Consumer Products Practice, BOD Consulting.Covid-19 has been the biggest game changer disrupting entire industries almost overnight. Many rules of the game – be it routine workplace operations, soc...
"The role of artificial intelligence of modern communication technologies in the development of blind media literacy" - research conducted by Dr. Mina Nazari, WCFA Executive Board Member, PR & Communication researcher and winner of IPRA GWA in 20...
Article by Andrey Barannikov, CEO of SPN Communications (an independent communication agency), Russia.In 1990, SPN Communications was founded in St. Petersburg. Since then, it has expanded into 6 main offices in Moscow, St. Petersburg, Krasnodar, Alm...