The WCFA is proud to share that our President, Maxim Behar, has been ranked No. 7 in the Top 20 Business Influencers in Bulgaria for 2025, according to the independent global ranking platform Favikon.

This recognition highlights Maxim’s outstanding contribution to the global communications industry, his active thought leadership, and his consistent presence across international media and social channels. With more than 30 years of experience in PR and social media, Maxim continues to shape the future of public relations with his expertise in leadership, ethics, and global communication.

The Top 20 Business Influencers in Bulgaria 2025 list features the most impactful voices driving conversations in entrepreneurship, innovation, leadership, and digital transformation. Being included in this ranking reflects Maxim’s role as a global leader in PR and a trusted advisor to businesses, institutions, and governments.

Maxim Behar is the CEO and Chairman of M3 Communications Group, Inc., the leading PR and public affairs company in Bulgaria, partner of Hill & Knowlton. A Harvard Kennedy School graduate, Maxim has authored several best-selling books on modern PR, social media, and leadership, including The Global PR Revolution, praised worldwide as a guide to the future of communications. Maxim’s global influence extends through his active participation in international organizations. He has served as President of ICCO – the International Communications Consultancy Organisation, the largest PR community in the world. His professional achievements have been recognized with multiple international awards, including being named among the Global PR Leaders Hall of Fame and winning prestigious accolades such as Best PR Professional in Europe by PRWeek Global.

You can view the full list and report here.

Thank you, Favikon, for the recognition – and congratulations, Maxim, on this well-deserved achievement!