The WCFA invites communications professionals, PR consultants, marketers, and business leaders to a free online masterclass titled ‘#PRDoesMore: How PR Shapes Markets, Movements, and Minds’, taking place on:

Date: Thursday, November 20, 2025
Time: 2:00 PM CET
Zoom Link: https://zoom.us/j/6252668357
Register now here!

Join us for an insightful masterclass led by Jared Meade, MPS, APR, MPRCA, is a global strategic communications consultant, educator, and writer with over 20 years of experience in public relations and reputation management. He is the founder of Rayne Strategy Group and a Global Advisory Board Member of the WCFA. Recognized for his thought leadership in PR ethics, Jared co-founded the #PRethics Community and was named Outstanding Freelancer of the Year at the 2025 Davos Communications Awards.

This masterclass will dive into the powerful ways PR influences not only brand reputation, but also markets, movements, and mindsets. Attendees will discover how strategic communication can shift behaviors, build trust, and drive meaningful change. Through real-world insights and practical frameworks, participants will learn to prove the true impact of PR - ethically, measurably, and effectively. Key learning points will include:

• Move people, not just metrics: design PR that shifts behavior and trust.
• Proving communications impact with data a CFO will trust.
• Insights behind real-world examples of PR influencing markets and social movements.
• Practical strategies for creating campaigns that shape perception and policy.
• Ethical considerations in PR influence. Turn ethics into a strategic edge.

Don’t miss this opportunity to gain insights!