Expertise

Sherine Zaklama is an accredited trainer at the Chartered Institute of Public Relations in England (CIPR). She is currently a non-visiting professor at Misr International University (MIU) and The British University in Egypt (BUE). Sherine has over 30 years of experience in the Marketing Research and Communication consultancy.

The main topics she covers are:

• Planning and developing strategic communication campaigns
• Cost-effective unconventional tools to meet communication objectives
• Crisis management and reputation management
• Body language and media training
• The art of public speaking

Biography

Dr. Zaklama develops communication strategies, crisis management consultancy and training. She had the privilege of coaching and training two prime ministers in Egypt, along with 16 ministers of the Cabinet, Presidential candidates, public figures, and political parties. Along with her work in Rada Public Relations, she is a part time professor at the American University in Cairo (AUC) and Misr International University (MIU), as well as a distinguished trainer with the Burke Institute for the training programs of the NGOs in Egypt and a trainer for the Media Development Programs in Egypt, funded by the USAID. Sherine Zaklama graduated at the Faculty of Economics and Political Sciences, Cairo University and acquired her Ph.D. at the Shaftstberry University in England.