Expertise

André Williams has been successful in creating strategic partnerships, cross-cultural communication campaigns, and managing reputation and crises for major companies and individuals across the globe. He also teaches public relations and strategic communication courses at the University of Louisiana at Lafayette, and serves as a contributing writer to several online and print publications. André uses both his academic teachings and practical experience to present engaging conversations that highlight real-world solutions to the challenges of communicating effectively. The main topics he covers are:

• Reputation / Crisis Management
• Policy and Litigation Communication
• Environmental Communication Strategies
• Internal / Employee Communication Strategies
• Communication Strategies for Diversity, Equity, & Inclusion

Biography

André Williams is an experienced strategic communication advisor with over 25 years of proven success in various industries (government, sport, media, medical, environmental, oil and gas, entertainment, education), and has worked with major businesses and organizations like Sodexo, Shell, HCA Healthcare, Black Enterprise Magazine, the NFL (National Football League), and the National Urban League. He currently serves as the founder and principal consultant for Answer Key PR, where he advises clients on public relations and strategic communication strategies. André has been recognized by the Southern States Communication Association for his research on “Crisis Management”  and was named a Sunbelt Conference Faculty Member of the year for his contributions to the area of “Sport Communication” and his work with college athletes.