Expertise

Dr. Rapuleng-Tuelo is a seasoned strategic communications and public affairs expert with extensive experience in developing institution-wide communication strategies aligned with global trends and organizational goals. With a strong background in digital marketing and brand strategy, she has successfully led digital transformation initiatives to enhance online presence, drive audience engagement, and elevate brand visibility. Her expertise also extends to change management and organizational transformation, where she has designed and implemented people-centric communication plans and culture shift programs. Passionate about sustainability, Dr. Rapuleng-Tuelo has developed inclusive CSR initiatives rooted in community impact, corporate values, and ESG frameworks. The main topics she covers are:

• Digital PR and Marketing
• Digital Diplomacy
• Science Communications & Engagement
• Green PR and Communications
• Stakeholder Engagement & Management

Biography

Dr. Faith I. Rapuleng-Tuelo is a distinguished professional with nearly two decades of experience in public relations, communications, digital marketing, brand management, reputation management, stakeholder engagement and management, and science communication. As the current Director, Public Affairs at the University of Botswana, she leads strategic communication, brand optimization, science communication and engagement, reputation management, brand management, customer experience, media relations, stakeholder engagement and management.

Dr. Rapuleng-Tuelo's academic background is extensive, holding a PhD in Business Administration (Digital Marketing) from the International University of Management (IUM), an MSc. in Strategic Management – Marketing Communications, Change Communications and Project Management from the University of Derby, UK, and a Bachelor of Arts in Mass Communications from Valparaiso University, Indiana, USA. Her commitment to professional development is further highlighted by her "Management Award" (Top Achiever) from the University of Stellenbosch's Management Development Programme. She is currently pursuing Master of Politics and International Relations at the University of Botswana (2024-26).

Her expertise is recognised through her extensive research and publications in digital marketing, customer experience, and service, science communication and engagement. She is also a founding Chairperson and ex-officio member of the Public Relations Institute of Southern Africa (PRISA), Botswana Chapter, PRISA member and PRISA Accreditation Committee, a member of Botswana Bureau of Standards Social Responsibility Technical Committee and a member of the Digital Marketing Institute (Ireland) and the International Association of Business Communicators (IABC) - USA. Dr. Rapuleng-Tuelo is a self-driven, dedicated, and results-oriented individual, known for her award-winning experience and techno-savviness.