Expertise

Cathy Yue is a seasoned leader with over 20 years of experience in integrated marketing and public relations. She believes strongly in trust-driven relationships as the foundation for effective communication and business success. Guided by this principle, Cathy has led teams to deliver impactful communication strategies that drive business growth for a wide range of global clients.

Her expertise spans the creation of earned-centric programs built around consumer insights, strategic counsel, corporate branding, consumer engagement, community management, advertising communications, digital campaigns, and crisis management. She has represented major brands such as Mars, Starbucks, Sunkist, Arla, Nutro, CapriSun, Papa Johns, ConAgra, EverGrande Water, Johnson & Johnson, Mercedes-Benz, BMW, Audi, RIM, Royal Caribbean Cruise, Crest, United Airlines, the South Australia Tourism Committee, the Scottish Government, Kingston University, Chengdu International Finance Square, Swiss Re, HP, MasterCard, Symantec & Norton, and Hilton, among others. The main topics she covers are:

• Brand Building & Promotion: “How to Build an Earned Brand”
• ESG Communication: “How to Tell a Great ESG Story”
• Personal Growth & Empowerment: “Unleash Your Own Power”

Biography

Cathy Yue is an accomplished communications and marketing leader with two decades of experience in the industry. She holds a Master’s degree in International Journalism from the Communications University of China, where she also earned two Bachelor’s degrees in Politics and News Editing.

Passionate about communication, education, and women’s empowerment, Cathy is a committed advocate for gender equity. She joined the 2017 International Women’s Forum in Stockholm, Sweden. Besides, she was also selected as 1 of the 40 “Campaign Asia 2018 Women to Watch”. 

Cathy is also a member of the global speech club “Toast Master” and delivered speeches in different events in China and internationally. In addition, she is often invited to do workshops for EMBA and undergraduate students at universities such as Tsinghua University,  Communication University of China.