Expertise

Branimira Milusheva is a recognized leader in the banking industry with specialized knowledge in private banking, financial management, and digital transformation in banking. She has been a speaker and moderator at major events such as the 49th BACEE International Banking Conference, World Banking Forum, and CODI 2024, covering a wide range of topics including fintech collaboration, digital onboarding, human-centered CX, and workforce transformation in the age of AI. The main presentation topics she covers are:

• Traditional bank branches in the digital era: evolution, not extinction
• Collaboration between fintechs and traditional banks in digital onboarding
• Empowering the workforce for successful digital transformation in banking
• Omnichannel CX and the human touch in financial advisory
• Developing young talent in finance: innovation, mentorship & global collaboration

Biography

Branimira Milusheva is a seasoned banking professional with over 17 years of experience in Private Banking, Affluent Segment Strategy, and Branch Network Management. She has led high-performing teams across leading financial institutions in Bulgaria, driving mortgage growth, digital onboarding transformation, and the evolution of traditional branches into omnichannel advisory hubs.

She is the Founder & CEO of Women in Banking and Finance Bulgaria, an initiative designed to connect industry leaders and inspire the next generation of professionals through innovation, mentorship, and global collaboration. Branimira is deeply committed to strengthening the financial sector by empowering young talent and shaping a future-ready, human-centered banking environment.

Branimira holds a Bachelor’s degree in European Studies and two Master’s degrees in Financial Management & Investment and National & International Security. She is a published author with works featured in Forbes, Fibank News, and Fakti.bg, primarily focused on private banking and investments.