In an increasingly competitive marketplace, customer loyalty has become one of the most valuable assets a brand can cultivate. Traditional strategies – such as discounts, loyalty cards, or reward programs – remain relevant, but they are no longer suf...
The WCFA invites communications professionals, PR consultants, marketers, and business leaders to a free online masterclass titled ‘Speaking the CEO's Language & Proving PR Value’, taking place on:Date: Tuesday, September 30, 2025Time: 3:00 PM CE...
The WCFA is happy to announce its role as Strategic Partner of the 11th World Conference on Media and Mass Communication (MEDCOM 2026), organized by The International Institute of Knowledge Management (TIIKM). The event will take place on March 23–24...
Sustainability has shifted from a peripheral concern to a central expectation in the modern business landscape. Consumers - particularly younger generations - are increasingly drawn to brands that reflect their values and demonstrate genuine commitme...
The WCFA Davos Communications Summit 2025 in Switzerland brought together leaders from across the globe to celebrate the very best in communications during the annual Davos Communications Awards Gala Dinner.Among the standout winners was Sherlock Com...
In a landmark collaboration between education and technology, the American Federation of Teachers (AFT), in partnership with OpenAI, Microsoft, and Anthropic, has announced the launch of the National Academy for AI Instruction – a $23 million initiat...
Brandjacking – the appropriation of a brand’s image or messaging – has evolved into one of the most intriguing opportunities in modern marketing and public relations. In today’s fast-paced digital landscape, where social media and viral culture domin...
The WCFA is proud to share that our President, Maxim Behar, has been ranked No. 7 in the Top 20 Business Influencers in Bulgaria for 2025, according to the independent global ranking platform Favikon. This recognition highlights Maxim’s outstandin...
In today’s landscape, leadership visibility is no longer optional – it is a cornerstone of modern public relations strategy. As trust in institutions continues to fluctuate, audiences increasingly look to individual figures – particularly CEOs – for...
In recent years, influencer marketing has transitioned from a niche digital tactic to a central pillar of modern brand strategy. In 2020, the global market was valued at $9.7 billion, and by 2025, it is projected to reach over 30 billion. This rapid...