The rapid advancement of AI and metaverse technology combined with the evolving popularity of influencer marketing are fueling the new social media sensation – virtual influencers. Virtual influencers are digital personalities that post content from...
As a purpose-driven business leader, you understand that event sponsorship is a pivotal component of the business events industry. When formulating a marketing strategy, it is crucial to determine where to allocate your time and resources to achieve...
The World Communication Forum Association is trilled to announce the upcoming Awards Ceremony for the 2024 Davos Digital PR Awards. This year’s Awards will showcase the exceptional digital work of top PR professional, agencies, and in-house teams fro...
In the ever-changing world of public relations, staying ahead is crucial for professionals aiming to engage audiences and craft compelling brand stories. The PR industry is evolving swiftly, driven by technological innovations, changing consumer habi...
Communication takes up around 88% of our working week and is often referred to as a crucial skill for all types of occupations and specialties. However, it is seen as a creative and spontaneous activity, making it difficult to achieve. This lack of c...
The World Communications Forum Association is pleased to announce that all WCFA members will have the opportunity to attend the PRovoke Global Summit 2024 - October 28 to 30 in Washington, DC with a 50% discount code. This is a valuable opportunity y...
The PRethics Masterclass “Building a ‘Speak Up’ Culture in PR” wrapped up successfully on September 10, empowering PR professionals to tackle rising misconduct in organizations. Led by ethics advocate Mary Beth West, APR, FPRCA, the virtual event pro...
WCFA is excited to join forces with leading media intelligence companies and industry leaders from across the globe to support the 2024 Global Media Landscape Survey. This initiative aims to deliver a comprehensive, global perspective on the evolving...
Global statistics prove that observed misconduct in organizations of all types — corporate, government, and non-profit — is on the rise. In this challenging environment, PR practitioners play a crucial role in upholding communication ethics and resis...
The WCFA has announced a new and exciting category for the 2024 Davos Digital Awards – the Leader of the Future award. This limited-time opportunity is designed to recognize emerging leaders and innovators in digital communications. The award is aime...