World
Communications
Forum
Association

The World Communication Forum Association is welcoming five high-profile communications experts as new Individual Members, with a common mission to contribute actively to the development of the modern public communications worldwide.
 
These five newcomers are:

Atul Takle (India) - Communications expert with over 30 years of experience, Founder and CEO of Atul Takle Communications

Eva Snijders (Spain) - Internationally renown expert in the fields of Communication and Organisational Change, specialised in Coaching and Storytelling, Co-Founder of Genetikomm consultancy

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The Austria-based Menasse & Menasse Communications became a Corporate Member of the World Communication Forum Association, based in Davos, Switzerland, aiming to have a positive impact on society and influence the development of a global communication culture.

Maxim Behar, WCFA President said: „We are more than happy to welcome our Austrian colleagues and friends from Menasse & Menasse. I know them as real professionals and this would be a great promotion for them, and also for their country - beautiful Austria. The agency team, who I know for years, undoubtedly represents WCFA values of openness and internationality. I am sure Menasse & Menasse will be a productive enhancement for our association“.

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The Germany-based ORCA Affairs became a Corporate Member of the World Communication Forum Association, based in Davos, Switzerland, with a mission to apply its competence, creativity, performance, and integrity in the development of the modern public communications worldwide.

ORCA Affairs is a communications agency that develop public relations campaigns and participation processes with vision, curiosity, responsibility, initiative and personality. The agency applies its own particular personality in developing, managing, executing and assessing communications of sensitive topics related to politics and society for public institutions, interest groups, and corporations.

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The Russia-based CROS Public Relations & Public Affairs became a Corporate Member of the World Communication Forum Association, based in Davos, Switzerland, with a mission to improve the ever-changing environment in the modern communications sector.

CROS was established in 1995 and lists among the world’s top PR consultancies, (according to authoritative PR industry publications 'PRWeek' and 'The Holmes Report'). In 2019 CROS was named Russia and CIS Consultancy of the Year (The Holmes Report's Agency of the Year 2019).

The compnay has a long-term history of professional achievements and satisfied clients. It’s portfolio includes over 300 Russian and international corporations, as well as public and non-government organizations.

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Since there are people, just like nature, we all communicate in different frequencies, in different energies. There is a lot of mystery that we encounter in the communication process. All scientists of different scientific fields and disciplines have been connected for centuries and are constantly updating their knowledge and coming up with new solutions.

Just like the public relations industry in communication management processes, it comes up with different solutions and responses through different tactics, but it also imposes solutions in line with communication goals. Over the centuries and over the years we have witnessed various good communication messages that have connected the energy of the world and the frequencies of people in good and through positive messages have become an important factor in the perception of the human mind. Such as, the wedding of the British royal family, but also the death of a member of the Royal family that we are witnessing these days. 

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Why a 90-Second You℠
As marketers and communication professionals we know that video is the preferred media channel to market products and services. Why not apply this to yourself? By creating a short and powerful piece you can create a lasting impression on your audience and have them walk away with an emotional connection to you. It can take many forms in terms of what you highlight, share and showcase about yourself.  But one thing is clear.  No one else can have YOUR 90-Second You℠! Here are the essential elements:

What is the 90-Second You℠?
- The 90-second video translates essential qualities and stories about you into a powerful unique digital narrative.
- It provides a multi- dimensional digital short form video to distinguish YOUR brand

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The value of any organisation’s brand is translated through its (i) purpose, (ii) culture, and (iii) reputation.

Promote Safety First

The coronavirus has billions of people and millions of businesses across the globe fighting for survival. Within this current and doom context, any organisation’s first concern should for their communities and families. And at the same time, in our race to reopen the world, businesses must manage these processes responsibly. Failure to safeguard public health will generate lawsuits and other forms of backlash that could destroy businesses and livelihoods.  

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For the last three or four years you have been studying for your degree, with the hope that all of your hard work and many sleepless nights will eventually pay off. But who could have predicted that 2020 would be the year the world would grind to a complete halt? And 2021 is not much of an improvement neither?

We are currently living in a VUCA (volatile, uncertain, complex, ambiguous) world. The true meaning of this has been accelerated with the current pandemic. The only certainty we have right now is everything is uncertain.

What does this mean to our Graduates entering the workforce in the post Covid19 world?

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