The World Communications Forum Association is delighted to announce that Deutsche Post DHL Group, the logistics company for the world, is the official Partner to support its global Davos Communications Awards 2021 and Davos Digital Awards 2021, recognizing exceptional professional work done by businesses, governments and academia in public relations, marketing, branding, social media and leadership internationally.  

Deutsche Post DHL Group is the world’s leading logistic company. The Group connects people and markets and is an enabler of global trade. It aspires to be the first choice for customers, employees and investors worldwide. To this end, Deutsche Post DHL Group is focusing on growth in its profitable core logistics businesses and accelerating the digital transformation in all business divisions. The Group contributes to the world through sustainable business practices, corporate citizenship and environmental activities. By the year 2050, Deutsche Post DHL Group aims to achieve zero emissions logistics.

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The World Communications Forum Association is welcoming five high-profile communications experts as new Individual Members, with a common mission to contribute actively to the development of the modern public communications worldwide.

These five newcomers are:

Catalin Hosu (Romania) - Communication Manager for the multinational company COMM360, Vice President of Asociatia Romana de Relatii Publice (ARRP), Expert for an EU funded project run by a Romanian Government Agency, with long experience in public relations, media relations, online relations, event organizing and spokesman

Chandana Pai (India) - Vice President Business Development and CMC at Welingkar Institute of Management, skilled in forging strategic international  University Alliances, marketing management, consumer behavior, customer insight, market planning, pharmaceuticals and fast-moving consumer goods (FMCG). She is also Partner, India 4.0 Forum and associated with Henrik Von Scheel, the originator of Industry 4.0

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The World Communications Forum Association is proud to introduce its new global Davos Digital Awards for 2021 to celebrate the very best in digital excellence across the globe, recognizing innovation, creative thinking, engagement and success in pioneering digital tools and virtual platforms in the development of game changing projects.

“Being part of the Davos Digital Awards is unique opportunity for all of us to review the best digital projects from all over the world - from viral campaigns to data-driven communication and more. It goes beyond just awarding winners – it is about interacting with incredibly talented professionals and showcasing digital milestones.” said the WCFA President Maxim Behar.

The awards are open for submission until 10 October 2021 on www.davosawards.com

Entries are accepted in 3 categories:
- Best Digital Project
- Best Digital Company
- Digital Guru of 2021

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The Italy-based Imprese di Talento joined the World Communications Forum Association as a Corporate Member, with a mission to help the community grow constatntly and be a strategic partner that supports the ethical development of the PR profession.

Imprese di Talento is a Strategic consultancy agency, based in Milan, specialized in Corporate and Institutional Communication, Training and Ghostwriting for Organizations, SMEs, professional studios and Managers. Founded in 2013, the company has an international vocation and an analytical approach. It is a member of Assoconsult of Confindustria, the association that represents the most important Management Consulting companies in Italy.

The company's team of professionals create, plan and realise integrated communication strategies, supporting brands and organizations to tell their brand identity; managing their corporate reputation; building international and national institutional and business relations and supporting top management and public figures with ghost writing, spin doctoring and campaign management activities. The agency also develops and manages complex communication strategies to Foundations, Institution and No-Profit Associations, with the aim to spread the culture of knowledge, innovation and sustainability.

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Article by Saurabh Uboweja, Founder and Managing Partner, BOD Consulting and Board Member, WCFA.

Artificial Intelligence has entered the chat

The first time the world heard the words, “Hey, Siri!”, it was the first day Artificial Intelligence (AI) was introduced into the day-to-day lives of the common people. Siri quickly became the one-stop solution for all our questions. Starting from our morning alarms to recommending a restaurant nearby - everything became extremely simple. AI entered our lives in the form of a hyper-personalised assistant.

It was not long before different brands started relying on AI to assist their users and learn more about their habits, thoughts, and patterns. Brands that were till now just names and logos came alive. They were not just interacting with the user but also learning and growing with them.

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Zsofia Lakatos, corporate member of the World Communications Forum Association and the former President of the Hungarian PR Association was named Member Emeritus of HuPRA. This title is awarded to professionals who have earned imperishable merits in the promotion of Public Relations. 

The Hungarian PR Association (HuPRA) can elect Member Emeritus once a year. This title is awarded to PR-professionals who have earned imperishable merits in the acknowledgement, education, development, and promotion of Public Relations and contributed to the strengthening and promotion of HuPRA in Hungary and internationally.

Zsofia Lakatos is the former President of the Hungarian PR Association and the owner of Emerald Public Relations. She is also engaged in crisis management, owns Válság112 Crisis Consulting and is an internationally acclaimed sustainability expert, owner of Business Sustainability Program. Zsofia holds a diploma from Budapest Business School, studied at California State University Northridge and has an MBA in Management from the Budapest University of Technology and Economics.

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Article by Mukesh Mathur, Senior Partner, Retail and Consumer Products Practice, BOD Consulting.

Covid-19 has been the biggest game changer disrupting entire industries almost overnight. Many rules of the game – be it routine workplace operations, social distancing guidelines, customer facing “standard operating procedures'', complaints addressal systems, supply chain efficiencies or delays etc. – had to be rewritten and businesses had to work incessantly to realign with new realities.

The Retail and Wholesale industry was impacted in particular. Definite advantage in responding to effects of coronavirus was to those enterprises that were already equipped for rapid innovation in different work-streams of their business.

Customer experience has always been important;  it is more important in Covid-19 times. New customer acquisition and existing customer retention are crucial pillars of customer experience.  Research shows that existing customers buy more frequently and buy more each time than new customers. It is 4-6 times cheaper to sell to existing customers than it is to new customers. 

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"The role of artificial intelligence of modern communication technologies in the development of blind media literacy" - research conducted by Dr. Mina Nazari, WCFA Executive Board Member, PR & Communication researcher and winner of IPRA GWA in 2017.

The rapid growth of technology and social media has made significant changes in the communication and development of human knowledge. The development and availability of smartphones (new mobiles) has transformed communication skills, knowledge and understanding of individuals. In decades ago, the blind and those who were in trouble with the outside world, with help of artificial intelligence derived from these smartphones and technologies, have somehow been able to upgrade their knowledge.

The present research studies the role of artificial intelligence apps and social networks and other mass media in the media literacy of the blind. You can read the whole research paper here.

In the past decade, artificial intelligence technology has been expanding, and only in few years ago, there has been a lot of improvement in training machine. Among the designers and investors involved in researching artificial intelligence using this technology are social networks.

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