As the global PR community comes together to celebrate World PR Day 2025, the World Communications Forum Association (WCFA) is offering an exclusive 50% discount on corporate memberships – now available for just €125!

The special offer is valid from July 16–23, 2025, and is open to PR agencies, communications consultancies, and in-house teams worldwide.

This is your opportunity to join an influential network of PR leaders, agencies, and consultancies from around the world, and to benefit from valuable opportunities, including:

• Exclusive Access & Discounts to Davos Summits: Connect with top PR professionals at the iconic World Communications Summit in Davos.
• Masterclasses & Virtual Events: Sharpen your skills and stay ahead in the industry with cutting-edge knowledge and trends from global experts.
• Global Recognition & Awards: Gain visibility and recognition through WCFA's prestigious awards and international accolades.
• Speaking & Judging Opportunities: Elevate your profile by engaging in speaking roles or participating as a judge for top PR awards.
• Featured Listings in PR Agency Tracker: Ensure your agency is easily found by potential clients through the PR Agency Tracker directory.

To seize this exclusive offer and become part of the global PR community, simply email mainoffice@wcfaglobal.com.

Don’t miss your chance to be a part of the future of PR!

Join WCFA today – where PR leaders grow, connect, and succeed!

Polarisation isn't just a buzzword – it's a reality we all face. From political ideologies to economic disparities and cultural divides, society is more fragmented than ever. A 2025 Edelman Trust Barometer revealed that only 47% of people trust the media globally, while 55% express distrust in their governments. As mistrust rises, PR’s role becomes clearer: it’s about restoring credibility and fostering open dialogue across divided groups. 

But how are PR professionals stepping up to this monumental task?

Uniting Global Leaders for Climate Action

Take, for instance, the 28th Conference of the Parties to the United Nations Framework Convention on Climate Change (UNFCCC). The COP28 summit in 2025 that became a defining moment in global climate diplomacy. In a time when climate action has often been bogged down by political and economic divides, PR played a pivotal role in bringing world leaders, scientists, and activists together in a shared mission: addressing the climate crisis.

... Read More

The WCFA invites communications professionals, PR consultants, marketers, and business leaders to a free online masterclass titled “The Entrepreneurial Mindset: How PR Can Drive Sales”, taking place on:

Date: Wednesday, July 16, 2025
Time: 3:00 PM CET
Zoom Link: https://zoom.us/j/6252668357
✅ Register now here!

The session will be led by Mike Southon, best-selling author, international keynote speaker, and Editor-in-Chief of WCFA. As co-author of the widely acclaimed book The Beermat Entrepreneur, Mike brings decades of experience helping organizations and individuals master simple, ethical sales techniques that drive measurable business results.

... Read More

With over two decades of experience in corporate communication and leadership positions across various organizations, making significant contributions, Thabisile Phumo made waves with her expertise and innovative approach to corporate communications.

Today as the Executive Vice President: Stakeholder Relations at Sibanye-Stillwater and Executive Committee Member of the World Communications Forum Association, Thabisile leads from the forefront.

Let us learn more about Thabisile’s professional life.

The Journey Begins

Thabisile Phumo had always planned on pursuing an academic career after qualifying as a corporate communications practitioner 27 years ago. This because her career began at the University of South Africa where she was exposed to academics leading in the communication field. However, with limited experience, she decided to venture into the industry first, believing it would benefit her future academic aspirations.

... Read More

Article by Zsofia Lakatos, Managing Director at Emerald Public Relations (Hungary) and WCFA Global Advisory Board Member.

I was recently judging a prestigious communications competition and was shocked to find that there is still no healthy link between the advertising and PR professions. What’s more: there is no relationship at all.

Better and better communication solutions are submitted to the jury - but all of them are sorely lacking something to make them truly effective, truly rounded. I suspect this is because many advertising professionals have no idea what PR people do. Years ago, when I worked for a large communications agency, my colleagues and I used to have a lot of fun being cautiously eyed by people in other divisions. They would come and look at us like we were bazaar monkeys.

Being interesting to others would not be a problem. If they would take - and we would take - that one step to bring us closer to the other. I'm genuinely interested in what goes on in the mind of a creative director, how a digital professional works and what a media buyer does all day. I'd like to believe that there are people who are genuinely interested in what a PR professional does all day and why clients pay more or less for their work.

... Read More

My business – interview with Zsófia Lakatos, owner-CEO of Emerald PR, former President, and Member Emeritus of the Hungarian PR Association

- What do you consider the highlight of your career so far?
I can't name one thing, because a career path is not a mountain you climb and enjoy the view, it's more like a mountain range, with ups and downs. It meant a lot to me when I was elected President of the Hungarian PR Association ten years ago, the same year my book on sustainability was published in London and I was the first person in Hungary to receive the "Professional Ambassador of Sustainability" award. An important highlight beforehand, back in 2008 was when I became the Managing Director of Hill+Knowlton Hungary - at the age of 33 - and again in 2015 when, at the age of 40 and having 3 children, I had the courage to give it all up and founded my own agency Emerald PR, an affiliate of Burson Cohn&Wolfe. One outstanding moment for me was being elected Member Emeritus of the Hungarian PR Association on its 30th anniversary and when - as an international success - I was invited to the Advisory Board of the World Communications Forum Association.

- How far ahead are you planning?
In the current polycrisis period, it is almost impossible or very difficult to plan, so I prefer to think in terms of Plan B. And plans C and D. In addition to Emerald PR, I founded a crisis management company Crisis112, a sustainability consultancy BSP and most recently, a training broker agency Emerald Academy. And these are just my professional adventures.

... Read More

Since its creation in 2000, Datawords Group has established itself as a leader in e-multicultural technologies, forging the term Multicultural Ingenuity to reflect its capacity to support brands in the deployment of their digital marketing and technology strategies on an international scale.

Multicultural at its core, Datawords has developed a unique know-how and expertise in adapting its clients' technologies, strategies and digital content to a local audience, while respecting their brand image. The deployment of international campaigns poses a real challenge for major global brands, with linguistic and technical constraints, as well as cultural preferences, that can make a single global campaign impossible. Datawords relies on both MULTI digital expertise and CULTURAL adaptation of brand content across more than 50 languages and countries to capture local relevancy.

To reinforce its position in the Chinese market, Datawords announces the acquisition of the award-winning integrated communication company Switching-Time, founded in Shanghai, China. Established in 2012, Switching-Time serves a prestigious set of clients in the fashion, beauty, luxury and lifestyle industries. Over the years, it has expanded its offering to cover the full breadth of digital marketing services, including public relations (e-PR), influencer digital marketing and social media.

... Read More