The multinational PR agency KWT Global became a Corporate Member of the World Communications Forum Association to actively contribute to the communications industry worldwide.

KWT Global is a multi-specialist agency based in New York, Los Angeles, Chicago, and London. It combines the most impactful elements of brand strategy, media relations, corporate communications, influencer engagement, digital and social media, creative design and content marketing to create breakthrough moments and build momentum. The company's dynamic, fully integrated team advises clients across a wide range of industries, including travel and hospitality, financial and professional services, health and wellness, luxury and lifestyle, CPG, fashion and retail, among others, to bring their brand purpose to life.

KWT Global is a member of Stagwell Global’s Doner Partner Network, a team of complementary agencies that offer award-winning creative services, data-driven strategists, and agile production facilities.

Two of the company's projects won the prestigious Davos Communications Awards as a Silver and Bronze Winner in the category Best Digital or Social Media Campaign for 2022.

To become a WCFA member, please click here.

The China-based PR company Switching-Time joined the World Communications Forum Association as a Corporate Member, with a mission to help the community grow and further develop the PR profession worldwide.

Switching-Time, founded in 2012, is China’s premier independent communication agency focusing on fashion, beauty, luxury and lifestyle. It provides groundbreaking and world-class integrated campaigns with digital strategic planning at its core, and amplification and influence as its soul.

True to its ethos of working hard, being bold and staying humble, Switching-Time were appointed Greater China Independent Agency of the year in 2018 and Greater China PR Agency of the Year in 2019 and 2020. The company also won the prestigious Davos Communications Awards for 2022 as a Gold Winner in category Marketing Agency of the Year.

To become a WCFA member, please click here.

WCFA joined the global initiative the World PR Day (WPRD) as an official Partner to educate its members and followers about the Public Relations practice, as well as the importance of truth, trust, and transparency and supporting all WPRD 2022 planned activities.

WPRD is a global community of public relations and communications professionals coming together to celebrate the power of influence and potential of PR. It presents a unified global agenda towards making the world understand and utilize the industry better.

In 2021, the influential community launched the first edition of the annual event The World PR Day, celebrated on July 16 every year, to forge a global agenda of enlightening the world about the nobility and misconceptions around public relations. The event witnessed participation from thousands of practitioners, organisations, and public observers.

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The Davos Communications Awards 2022 saw a dominant number of Brazilian PR agencies deliver top performances in the global communications business. A total of 64 outstanding projects from 14 countries were considered in 20 categories. Entries were received from Armenia, Brazil, Canada, China, Colombia, Ghana, Italy, Singapore, Slovenia, South Africa, Spain, Ukraine, United Kingdom, United States.

Special Award was also presented to the United PR Association of Ukraine (UPRA) by the WCFA Executive Committee in recognition of its mission to bring Ukrainian PR and communications professionals together to defeat today’s ocean of disinformation and propaganda. The Association was established in response to Russia’s invasion of Ukraine and is now comprising of over 180 members.

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Article by Roger Darashah, Partner Director, LatAm Intersect PR.

Earned engagement has become more relevant than ever;
delivering it is what sets PR apart.

As an industry public relations (PR) is maddeningly discrete.  This is partly due to the nature of the professional, operating behind the scenes.  Our clients are the protagonists, rather than our agencies.  

While understandable, this reticence has not helped the profession to position itself amongst the giants of marketing, advertising and, increasingly marketing technology (market). PR, however, retains an unmatched ability to navigate ambiguity, to respond in real time, and to react to events.

On Oscar night, it wasn’t ‘brand’ Will Smith’s advertising agency that his publicist called . . . . it was certainly his PR team. But the industry remains reluctant to assume this leadership, and act as a genuine protagonist in the wider arena of marketing and communications.  Sometimes, I see the sector as reduced to chasing (other people’s) ‘shiny objects’, instead of setting our own course.

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Exclusive research by the WCFA Corporate Member Sherlock Communications - LATAM PR and Digital Marketing Agency, and winner of five Golden Davos Communications Awards.

The rapid growth of Blockchain in Latin America is changing the way people view and deal with money. But many countries, and their decision-makers, are still reluctant to embrace cryptocurrency, or even open bank accounts.

This reticence can be mainly attributed to a lack of trust among citizens towards banks and the General Data Protection Act (GPDL). IP piracy, financial exclusion, bureaucracy, inflation and rampant corruption have all led to increased suspicion around the topic.

To better understand the daily challenges faced by Latin Americans, and how the blockchain ecosystem can impact the current situation, we at Sherlock Communications surveyed 20 Latin American countries to create the Blockchain Report – LATAM 2022.

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Quote by Michael T. Schroeder, CEO of ORCA Affairs Berlin/Germany and Partner of SecNewgate

Seldom before has there been so much change as there is today. Change has become a fundamental feature of our time. But – is this really something new? Isn't social change a typical feature of modernity? Today, however, we are dealing with processes and courses of change that were not so much the rule in the previous process of change in modernity, but rather the exception.

In the public sphere, and especially in the social sciences, this new era of transformation was primarily identified with the upheavals of 1989/90. What only a few suspected in 1989/90 is now becoming increasingly obvious: after the transformation is before the transformation, in the East as well as in the West and above all on a global level.

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Ekaterina Movsesyan becomes the new CEO of CROS communications agency. She replaced Dmitry Kantor, who held the position for the past 11 years.

Ekaterina has been working in the communications industry for over 17 years. She joined CROS in 2010 as a project manager. As the Vice President and Deputy CEO, she was recently supervising complex communications projects, developed new business segments and was responsible for the implementation of the agency's development strategy.

In her new position, Ekaterina will focus on the agency's operational management and continue to work on the issues related to business development and strengthening of CROS expertise.

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