Black Friday has evolved far beyond its origins as a one-day retail frenzy. In 2025, the most memorable campaigns aren’t just selling products – they’re communicating identity, values, and cultural positioning. For communication professionals, these...
For years, Corporate Social Responsibility (CSR) reports have been the standard tool companies use to demonstrate their commitment to ethical conduct and sustainability. These glossy documents were once seen as a reliable reflection of a company's va...
The communicator’s toolbox has never been more powerful – or more overwhelming. In a landscape where channels evolve almost monthly and audiences expect immediate, two-way dialogue, communication professionals must navigate an ecosystem of tools that...
Few phenomena have reshaped modern communication as profoundly as cancel culture. What began as an online movement for accountability has evolved into a defining feature of how organisations, brands, and public figures navigate reputation and public...
In recent years, the rise of short-form video platforms – notably TikTok, but also Instagram Reels, YouTube Shorts and other vertical video feeds – has not only transformed how we consume content but also how organizations communicate. For public rel...
When Canva acquired the professional design suite Affinity earlier this year, many saw it as a bold step into Adobe’s long-held territory. Now, with the launch of a unified Affinity app and a rebrand that makes the software free for professional use,...
The WCFA invites communications professionals, PR consultants, marketers, and business leaders to a free online masterclass titled ‘#PRDoesMore: How PR Shapes Markets, Movements, and Minds’, taking place on:Date: Thursday, November 20, 2025Time: 2:00...
Early-Bird entries are now open for the Davos Communications Awards 2026! Hosted by the World Communications Forum Association (WCFA), this global competition celebrates the brightest minds and most creative ideas in communications. Open to individua...
The communications landscape is evolving faster than ever before. Artificial intelligence is transforming content creation, audiences are demanding authenticity, and global issues are reshaping the way brands speak to the world. By 2030, the public r...
In today’s interconnected world, organizations are no longer confined by geography. Teams span continents, time zones, and cultures, which opens incredible opportunities but also presents unique challenges for internal communication. Miscommunication...