Article by Chetna Krishna Becker, Marketing Manager at ADVANTICS Caution: This is not an AI-generated article. I hope the next few minutes you will spend reading are worth your time, because it was certainly worth mine writing about why experiment...
Article by Lars Voedisch, Founder of PRecious Communications A recent Financial Times report signaled a decisive shift in the professional services landscape. Leading consulting firms have begun freezing starting salaries and reducing graduate...
Article by Catherine Fisette, Founder & Principal at Les Incorrigibles Is it time for a rebranding of communication? This suggestion might sound off kilter but it’s apposite in the state we’re in. The 2025 communication trends include incr...
The Italian PR agency ranked first in Europe earlier this year and has just been confirmed as #1 on the “2025 Global Top 100 Inspiring Workplaces List” thanks to its commitment to wellbeing, inclusion, and giving employees a voice A historic mil...
By Lars Voedisch, Founder and CEO of PRecious Communications, and Thabisile Phumo, Executive Vice President Stakeholder Relations at Sibanye-Stillwater. Both are Executive Committee Members of WCFA. Gathering in Nairobi for Africa Global PR Week 2...
Public Dialog Agency, a WCFA Corporate Member, was awarded a silver Stevie® Award for the XPENG: Charging Into Poland campaign in the Communications or PR Campaign of the Year - New Product or Service Launch category and a bronze award in the Communi...
Article by Lars Voedisch, Founder of PRecious Communications In today’s landscape, winning attention and establishing authority as a brand isn’t just about reaching human audiences; it’s about ensuring your brand resonates through the algorithms t...
Article by Neha Arora, Head of Corporate Communications at Triveni Engineering & Industries Limited and WCFA Individual Member What is AI-Driven Personalization? AI-driven personalization refers to the utilization of artificial intellig...
With over two decades of experience in corporate communication and leadership positions across various organizations, making significant contributions, Thabisile Phumo made waves with her expertise and innovative approach to corporate communications....
Article by Zsofia Lakatos, Managing Director at Emerald Public Relations (Hungary) and WCFA Global Advisory Board Member. I was recently judging a prestigious communications competition and was shocked to find that there is still no healthy li...